Prime Pick: Best Indie Self-Care Brand is Asutra

asutra products

You ask, we answer: The best indie self-care brand is Asutra!

Our favorite way to kick-off a weekday-self-care session? With a proper body scrub, followed by a nice long soak. American-made Asutra specializes in this ritual with a variety of products created to make you feel balanced, invigorated, refreshed and find pain relief. They call this living the “Asutra Life”- and the options are lovely!

Here…we’re going to let you in on a little secret to erasing the day, recentering, and bringing your awareness back to your happy place. Asutra has two specific products, that used in tandem, will Scrub the Day Away and Soak the Day Away.  

As Prime Women readers, you have an exclusive discount to try! Just use the code PRIME15 at checkout for 15% off. 

Why Scrub ‘n’ Soak?

The benefit of a body scrub+bath soak at the end of the day is really more about your releasing from your body all the stresses that have built up over the course of the day (or days, if you can’t sneak this habit in on the daily) and then disconnecting your mind from the day, and turning inward to focusing on you. You 100% deserve this after a long day dealing with the demands of everyone else. Remember, even if you only commit to do a 5 minute scrub/rinse and a 10 minute soak, that’s worth every minute of long-lasting stress-relief and a better night’s sleep.

TIP: Visualize the stresses of the day being scrubbed off the skin, and breathe in relaxation from the aromatherapeutic soak for a complete recharge of body and soul. 

Dead Sea and Himalayan Sea Salt Body Scrubs

Amazingly soft skin in minutes. Each scrub has a specific aromatherapy note, ranging from the soothing lavender pictured here, or cooling cucumber to uplifting lemongrass so you can specify just how you need to hit reset after a long day.

Included in every jar is a soothing mix of jojoba, argan, and sweet almond oils to boost hydration while exfoliating  9 Formulas | $22.95 | 12 oz.

Now that you’ve scrubbed all that emotional and physical gunk from the day, you can really turn the focus to soaking back into yourself, continuing the shift in focus to self-care for the best end-of-day routine!

100% Dead Sea Soaking Salts

Mineral-rich Dead Sea salts, which naturally contain  20+ healing minerals, and a blend of organic essential oils offer a variety of options for resetting body and mind after a complex day.

With focused formulas, like the joint/muscle pain relief pictured here, the detox and slimming, or the skin rejuvenation, these nutrients put your mind and body in a more peaceful state. Alongside, aloe vera and vitamin E help to condition your skin as you soak.  6 Formulas Available | $24.95 | 12 oz.

Asutra recommends building a ritual around these practices: light a candle or two, play music or a podcast (my favorite in this setting is On Being, with Krista Tippett) to complete the self-care routine.


The bath products are only a tiny portion of the library of products that Asutra creates. There’s everything from pain relief sprays, sleeping aids, skin treatments, and more. We know you’ll love them all!

Fun Fact: Did you know that Venus Williams has invested in Asutra as her go-to-self-care-goodies, and recently told WWD, “I love their focus on active self-care,” Williams said. “Obviously I live and breathe that, and I was able to use their products as a part of actively taking care of myself. I also love that their products work and they use all natural ingredients, so you can use the products for your mind, body and soul. That was a huge appeal for me and just fit right into my lifestyle.”

Every formula offered is filled with all natural ingredients, is cruelty-free, and paraben-free.

Asutra is currently offering FREE standard shipping on orders of $30 or more in US for retail customers!



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