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Our beauty and fashion section features makeup experts, cosmetic surgeons, dermatologists, fashion experts and high profile hair stylists that keep us looking our best.

Category Archives: Beauty & Fashion

Our beauty and fashion section features makeup experts, cosmetic surgeons, dermatologists, fashion experts and high profile hair stylists that keep us looking our best.

Wearing a dress can add a touch of flair to an everyday outfit.
Style

Daytime Dresses – Everyday Feminine

When I was younger, my family lived in Chicago. I remember going to the grand opening of an A&P Grocery store. My mother held my hand as we walk... Read More
Jo Howell was featured in the Daily Mail --for her freckles!
Beauty & Fashion

Freckles Lead to Fame? What?

Ushering in the 50s Experience #38: The Newspaper Feature When my lovely friend Kim texted me a few weeks back and asked what I thought of my freckle... Read More
Turtlenecks
Fashion

Fashion Finds: Top 10 Turtlenecks Under $100

Toasty turtlenecks are a real winter-wardrobe lifesaver. Ubiquitously French chic, a simple turtleneck tee with a pair of jeans and flats is a great g... Read More
natural eye makeup for women over 50
Skin Care & Make-Up

Easy Eye Makeup for Women over 50 video tutorial

Elizabeth Rist, who’s a long-time contributor to Prime Women, and a professional makeup artist who regularly does the makeup for mature women give... Read More
Prime Pick German Slippers
Prime Picks

Prime Pick: Comfy European Slippers & Flats

Well....Winter is coming. It's undeniable as parts of the country have already received some snow, and the Autumn temps turn chilly. With those cues, ... Read More
How much skin is too much to show?
Style

How Much Skin Should You Show beyond 50?

They’re at it again. At the runway shows, red carpets and on Instagram, you’re seeing young women in see-through chiffon blouses – with no bra. ... Read More
tame curly hair frizz
Hair

Fighting Humidity and Hair Frizz

Fighting humidity and the resulting hair frizz no matter your hair texture in summer or winter months is always a bother to deal with. I’ve learn... Read More
Aid for Trade Jewelry with a Mission
Beauty & Fashion

Prime Pick: This Jewelry is on a Mission to Aid

I'm always on the look for a brand that does a little extra. Many brands are reevaluating their impact on society and the environment, but a few go on... Read More
Style

Mad, Mad, Mad for Plaid

Now, plaid fashion is nothing new. How many times has it come back in style in your lifetime? If you've kept some of your better pieces, you're in luc... Read More
Prime Women's Guide to Beauty on You Tube - The 5 minute face makeup lesson for women over 50
Skin Care & Make-Up

The 5 minute face – A video makeup lesson for women over 50

Elizabeth Rist, who's a long-time contributor to Prime Women, and a professional makeup artist who regularly does the makeup for mature women, too... Read More
Reversible Baby Alpaca sweater by Peruvian Connection
Fashion

Found Your New Favorite Sweater – Baby Alpaca & Reversible

Sponsored Post - But Authentically Felt We all have closets full of sweaters we want to love. And then there is the one you want to live in. This i... Read More
Prime Picks

Prime Pick: Leggings which fit so well, they keep selling out

Today our Prime Pick comes from professional Makeup Artist and Prime Women author / video star Elizabeth Rist. The day she came in our studio to film ... Read More
Mott & Bow Women's Jeans Ad