Redefining the Prime Woman

PRiME is for women over 50 who don’t dress, think, or act like women in previous generations. We are unique. Just as our teen and adult lives did not mirror our mothers, neither do our lives at 50, 60, or 70.

Being entrepreneurial prime women ourselves, we launched PRiME as an online magazine that caters to just us!

PRiME is a lifestyle guide for living well not just living long. We provide a fresh perspective through articles written by prime women for prime women on fashion, travel, fitness, beauty, finances, and entertainment. Our New Horizon’s category covers topics like finding purpose and passion after retirement, finding love after a divorce or death of a spouse, and the best places to live.

PRiME also offers expert career advice for those still in their careers or venturing out to open their own business. Our network of successful career women who are at the top of their fields write regular articles on how to navigate to the executive suite and corporate boards.

Join other prime women at PRiME and subscribe today for weekly updates on new articles.

For sponsorship and advertising opportunities, please see our Media section.


The Women Behind PRiME


ann-franks3Ann R. Franks

Ann has 25 years experience as a marketing and advertising professional and many more years as an avid reader and writer. As editor in chief of PRiME, her goal is to provide readership with information, resources and inspiration to handle whatever life throws at them.


Dorthy Miller Shore

Chairman of the Board of The Miller Agency, the largest women-owned automotive ad agency in the U.S., and owner of Miller Wired interactive digital company, Dorthy Miller Shore is an award-winning, international advertising veteran. After stepping down as CEO of her company, Dorthy is board chair and managing partner of PRiME Women.


Jan Fletcher OBE

Jan is a well-known British entrepreneur, who has successfully owned and operated a large number of businesses in very diverse sectors. Jan is currently chairman of Rougemont Estates. Her many distinguished awards include Veuve Clicquot British Business Woman of the Year 1994, Yorkshire Woman of the Year 1995, OBE for Services to Industry 1997 and Conferred a Doctorate of Letters from Bradford University.


Valerie Freeman

Valerie is the CEO of Imprimis Group, Inc., BravoTech, Freeman+Leonard, ANSERTEAM, LLC, leading suppliers of staffing, recruiting, human resource and outsourcing services. Imprimis has been named one of the largest independently owned staffing services in Texas and ANSERTEAM has been named one of the top privately owned companies in the U.S. and fastest growing woman-owned firms for the last three years.


Dianne H. Patterson

Dianne H. Patterson founded Claim Services Resource Group, Inc, a health claims processing firm for insurance carriers and managed care, and served as the company’s CEO for 22 years before selling the firm to Perot Systems Corporation. As a regular contributing editor for PRiME, Dianne is now pursuing the PRiME Women dream of working on only projects she enjoys, and supporting many philanthropic endeavors.