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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Best fall jeans for mature women
Style

The Best Fall Jeans To Wear This Season And Beyond

We may have spent our summer in breezy maxi dresses and linen, but now that autumn is upon us, it's all about denim. And whether you prefer a leg-leng... Read More
Semi formal dress feature
Style

Best Semi-Formal Dresses for Women over 50

Fall is a time for transition - when the colors change, the weather cools, and you can get pumpkin spice in pretty much everything (I found a loaf of ... Read More
Fall dresses feature
Style

Best Fall Dresses For Women Over 50

We're just a few days into fall, and already the colors are changing, and the temperatures are dropping. It's the perfect time to start thinking about... Read More
Cozy Fall Pajamas You'll Want To Wear All Season
Style

Cozy Fall Pajamas You’ll Want To Wear All Season

As the weather gets cooler, it's time to start thinking about switching out our lightweight summer sleepwear for more substantial options to keep us w... Read More
Denim jacket feature
Style

Best Denim Jackets for Women Over 50

Chilly evenings are on the horizon, but we're not sweating it, because we've got a secret weapon when it comes to staying warm without ruining your ou... Read More
Fall Boots
Style

Gorgeous Fall Boots We’re Adding To Our Carts ASAP

Whether you have a capsule fall wardrobe or you're still shopping for some key pieces, every Prime Woman should have at least one pair of well-made bo... Read More
African American woman wearing a Chic Sweater Dresses
Style

Chic Sweater Dresses We’re Loving For Fall And Winter

Is there anything more comfortable than a sweater dress? We think not. And whether you prefer something with some shape, a classic turtleneck, or just... Read More
Feature Photo
Beauty & Fashion

Get Your Fall On

While some of us are still cranking the AC and trying to keep the hot weather from overtaking us, there are definite signs that a change is on the hor... Read More
Eco friendly workout clothes
Beauty & Fashion

9 Clothing Brands that Support the Environment and You

Our lives are filled with purchases, whether it's groceries, gifts, necessities, or clothing items. This time of year, many of us are hitting the stor... Read More
Labor Day Sales Guide
Featured

Top Labor Day Sales in 4 Fabulous Categories

Can you believe it's already time for Labor Day? In addition to cooking up some delicious food for the occasion, you can also find some amazing sales ... Read More
Ultimate Labor Day Sales Guide 2018
Style

Your Ultimate Guide to Labor Day Sales

Labor Day is almost here, which means Labor Day Sales are in full swing. Find all those long-lusted-after summer items, and take advantage of big savi... Read More
Lulu dresses feature
Beauty & Fashion

The Ultimate Guide to Dresses from Lulus

When we first started working on an article about dresses from Lulus, I was excited because I've found that it's not a super well-known brand, but the... Read More