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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Nordstrom Anniversary Sale 2019
Style

Prime Picks from the Nordstrom Anniversary Sale

The Nordstrom Anniversary Sale starts on the 19th of July for the public, but if you are one of their card holders, you get early access! Find incredi... Read More
Personal Shopper Advice 50 Ways to Leave Your 40s
Style

Will Personal Shopper Services be stylish and age fitting?

Series: 50 Ways to Leave 40s Experience 27: Personal Shopper Services As a rule, I don't shop in River Island. It's bright, shiny, loud and full of ... Read More
Swimsuit beach cover ups
Style

The Stylish Beach Cover Up You Need

Fashionable & Fabulous Swimsuit Covers for Women 50+ They say that age is just a number and well, it’s true! Whether you’re 50 or 20, enjoyin... Read More
comfortable travel clothes
Fashion

Fashion Finds: Comfy Travel Clothes

Traveling can be a hassle but your traveling clothes don't have to be part of the problem. With so many great fabric options from knits to lycra, no o... Read More
Fashion

Sneakers Nation

It may seem like a nanosecond, but sneakers--the antithesis of high-heels--have been basking in the fashion limelight for several years now. Credit th... Read More
Summer Dresses for Women
Beauty & Fashion

Sunshine and Dine in These Summer Dresses for Stylish Women

What more is there to say? One of the best things about summer is how easy it is to get dressed! Not only are we sans-layers (winter, who?) but our en... Read More
Everlane Top 10 Under $100
Beauty & Fashion

Everlane: Top 10 Under $100

Oh, how we love Everlane! Somehow they capture the ultimate summer chill factor. The lines are crisp, the colors classic and serene, and the pricing c... Read More
PrimeWomen's Guide to SunHats
Style

Sun Hats Are Your New SPF: Seasonally Protective Friend

Some of our favorite summer accessories are ladies sun hats. Depending on the style of hat, you can transform any piece in your wardrobe, from funky t... Read More
PrimeWomen Mature Wedding Dresses for Second Weddings
Style

Best Wedding Dresses for Mature Brides

Congratulations on your upcoming nuptials, you modern woman, you! Everyone deserves love, as often as possible, and whether this is your first wedding... Read More
Prime Pick Most Comfortable Bra
Prime Picks

Prime Pick: The Only Bra You Need to Own

You Ask, We Answer: Our Pick for the Most Comfortable Bra One of the questions we see our readers ask of one another, of us and the internet, as a wh... Read More
Style

Beach Beauty: Radiance in 4 Easy Steps

'Fun in the Sun' is the name of the game when planning any time where there is both sun, and fun, but your everyday makeup routine is not going to cut... Read More
Trendy Sunglasses
Style

Trendy Sunglasses For Every Budget

Did you hear the great news!? Out with the old are the tiny sunglasses which offer little to no coverage, and look pretty terrible on most face-shapes... Read More

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