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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Best Jeans for women over 50 prime original
Beauty & Fashion

Jeans for Women Over 50: Comfort Meets Chic

[embed]https://www.youtube.com/watch?v=kXc2dIDO7FA&feature=youtu.be[/embed] In a recent article in UK’s Daily Mail, they reported that women over ... Read More
Thanksgiving Fashion for Dining at Home
Fashion

What to Wear for Thanksgiving – From Hosting to Dining Out

Let me first say that Thanksgiving is typically a low-key casual day around most homes. It's a day where eating food and watching football are consi... Read More
Fall trends to add to your daily look uniform
Style

Freshen Up Your Uniform With These Fall Trends

I worked in luxury retail and fashion for over 25 years, so I have always followed the trends of the season, and fall trends are no different. Of cour... Read More
Prime Picks

Prime Pick: Shoes So Comfortable & Stylish I Own 15 Pairs

Confession. Right now, I have 15 pairs of Born shoes in my closet - 6 sandals, 8 wedges and a pair of boots. It’s become a collection. Or an obsessi... Read More
Are you investing in yourself and your style? Check out our guide to investment clothing!
Style

7 Investment Clothing Pieces to Build a Core Wardrobe

Ever admire women who always look pulled together, fashionable and seemingly spend a lot of money on their clothes? Guess what? Chances are they own l... Read More
Wearing a dress can add a touch of flair to an everyday outfit.
Style

Daytime Dresses – Everyday Feminine

When I was younger, my family lived in Chicago. I remember going to the grand opening of an A&P Grocery store. My mother held my hand as we walk... Read More
Turtlenecks
Fashion

Fashion Finds: Top 10 Turtlenecks Under $100

Toasty turtlenecks are a real winter-wardrobe lifesaver. Ubiquitously French chic, a simple turtleneck tee with a pair of jeans and flats is a great g... Read More
Prime Pick German Slippers
Prime Picks

Prime Pick: Comfy European Slippers & Flats

Well....Winter is coming. It's undeniable as parts of the country have already received some snow, and the Autumn temps turn chilly. With those cues, ... Read More
How much skin is too much to show?
Style

How Much Skin Should You Show beyond 50?

They’re at it again. At the runway shows, red carpets and on Instagram, you’re seeing young women in see-through chiffon blouses – with no bra. ... Read More
Style

Mad, Mad, Mad for Plaid

Now, plaid fashion is nothing new. How many times has it come back in style in your lifetime? If you've kept some of your better pieces, you're in luc... Read More
Reversible Baby Alpaca sweater by Peruvian Connection
Fashion

Found Your New Favorite Sweater – Baby Alpaca & Reversible

Sponsored Post - But Authentically Felt We all have closets full of sweaters we want to love. And then there is the one you want to live in. This i... Read More
Prime Picks

Prime Pick: Leggings which fit so well, they keep selling out

Today our Prime Pick comes from professional Makeup Artist and Prime Women author / video star Elizabeth Rist. The day she came in our studio to film ... Read More
Mott & Bow Women's Jeans Ad