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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe staples that flatter the over 50 woman and keep her ilooking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe staples that flatter the over 50 woman and keep her ilooking chic – not dowdy or frumpy.

colorful clothes
Style

New Year, New You: In Bright Hues

While the holidays bring to mind glitz, glamour and cozy textures in hues of red and green, the January following can feel like a drain, we're facing ... Read More
Ruby Ribbon
Style

Ruby Ribbon

No Bras, Flat Tummies, and Booty lifting- Oh MY! WE ARE FRIENDS, daughters, sisters, caretakers, mothers, wives, aunts and breadwinners. Each and eve... Read More
Color of the Year
Style

Pantone’s Cheery and Bright Color of the Year: Living Coral

When we’re in the throes of the winter doldrums, simply leafing through those glorious spring flower catalogs lifts us out of our despair and transp... Read More
Glenn Close
Style

The Golden Globe Winners: Prime Women Over 50 Look Stunning!

I wonder how many of you are award show junkies like me. My main reason for watching is not the winners (and their mostly totally awkward, inappropria... Read More
What to Buy in January
Style

What to Buy Now: January Buying Guide

If you're at all like us, here around the PrimeWomen office, then you are shopped out! BUT - It's time to stay ahead of the curve, taking advantage of... Read More
Turtlenecks
Style

Fashion Finds: Top 10 Turtlenecks Under $100

Toasty turtlenecks are a real winter-wardrobe lifesaver. Ubiquitously French chic, a simple turtleneck tee with a pair of jeans and flats is a great g... Read More
Faux Fur
Style

The Faux to Know

Faux fur has been creeping into the 2018 trends that initially appeared by way of the fuzzy cardigan. However, with 2019 on hand, faux fur has jumpe... Read More
Style

Winter Sales Guide

You've stuffed everyone's stockings, bellies and hearts,so now it's a great time to get a head starton all of the pretty things you've bookm... Read More
Tall Boots Feature
Style

Fashion Finds: Top 10 Tall Boots

Booties have been getting all of the attention lately, but as the temps continue to dip and holiday social season is upon us, having a few trusty ta... Read More
Style

Fashion Finds: Comfy Travel Clothes

Traveling can be a hassle but your traveling clothes don't have to be part of the problem. With so may great fabric options from knits to lycra, no on... Read More
Style

Shine in This Year’s Hottest New Year’s Eve Looks

It’s not too early to start planning for what many consider the most festive night of the year – New Year’s Eve. Your idea of ringing in the New... Read More
Style

December Fashion Agenda

December is upon us, and we've put together another fun Fashion Agenda to help you celebrate fashion, women and life all month long!Rachel... Read More
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