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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Classic summer prints
Style

6 Classic Summertime Prints

One of the best things about summertime fashion trends is the endless selection of colorful prints! Our winter wardrobe naturally tends to be a bit mo... Read More
Summer Sandals
Style

Best Comfortable Sandals for Summer

A recent Wall Street Journal article about trends that had run their course announced that my Rothy’s flats were now officially passé. The very sho... Read More
Cool-Wearing Pajamas for the Dog Days of Summer | PRIMEWomen.com
Style

Cool-Wearing Pajamas for the Dog Days of Summer

While tank tops, sundresses, and other summer-style staples can help keep us cool during the day, that doesn't always do the trick after the sun goes ... Read More
Woman in a caftan standing on a pier
Style

Caftans are Boho-Inspired Summer Chic

Summertime is upon us, and it's time to start planning for the various activities we'll participate in as the days get longer and the temperatures hea... Read More
Sunglasses for every budget
Style

Trendy Sunglasses For Every Budget

Fashion trends are always changing, and the same is true for sunglasses. This year we're pleased to say goodbye to the tiny sunglasses that offer litt... Read More
Memorial day sales
Skin Care & Make-Up

Best Memorial Day Sales for Home, Fashion & Beauty

While your Memorial Day will most likely be spent with family on some water, the retailers have extended their Memorial Day sales! We have done all th... Read More
body shapes
Style

Shop for the Styles that Flatter Your Body Shape

One of the biggest challenges in shopping is finding clothes that flatter your body shape. We all know that weight fluctuations can make our faces loo... Read More
closet cleaning
Style

Closet Cleaning: 17 Things To Get Rid Of

Now is the perfect time for a bit of closet cleaning and a wardrobe refresh! Here are 17 things to get rid of as you clean out your closet. A c... Read More
Style

Sun Hats Are Your New SPF: Seasonally Protective Friend

From an early age, sun protection is something we need to pay close attention to each and every day. For me, it seems as if I can't apply sunscreen of... Read More
Mature Swimsuits 600x410
Style

Mature Swimsuits: Prime Women Style

Just because our figures are, shall we say, a little fuller now, and maybe things aren't where they used to be, and it takes a lot of s... Read More
Robe Cover
Beauty & Fashion

The 20 Best Robes of 2021

One of the pleasures of waking up in the morning is that first cup of coffee and settling in for a bit of reading or watching the news. No item of clo... Read More
15 Gorgeous Day Dresses
Style

15 Daytime Dresses for Prime Women

Daytime dresses have made a definite comeback. After wearing nothing but leggings or sweats for a year, no wonder. But dresses do have something in ... Read More