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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Stylish Face Masks You Won't Mind Wearing In Public | PRIMEWomen.com
Style

Stylish Face Masks You Won’t Mind Wearing In Public

If we're going to be wearing face masks into the unforeseeable future, they should be fashionable! It may have been difficult to shop for them earlier... Read More
5 Classic Picks To Help You Master Denim-On-Denim Looks | PRIMEWomen.com
Style

5 Classic Picks To Help You Master Denim-On-Denim Looks

From high-fashion jean jackets to chambray shirts and classic jean skirts, stepping into our favorite denim pieces is the ultimate go-to look that ble... Read More
Cool-Wearing Pajamas for the Dog Days of Summer | PRIMEWomen.com
Style

Cool-Wearing Pajamas for the Dog Days of Summer

While tank tops, sundresses, and other summer style staples can help keep us cool during the day, that doesn't always do the trick after the sun goes ... Read More
The Prime Woman's Guide to the White Summer Tee | PRIMEWoman.com
Style

The Prime Woman’s Guide to White Summer Tees

The white summer t-shirt is a must-have closet staple. It can be dressed up or down and is always in season. To choose the right style of white tee, w... Read More
Go-To Style Staples For Everyone's Summer Wardrobe | PRIMEWomen.com
Style

Go-To Style Staples For Everyone’s Summer Wardrobe

Before making a clothing purchase, it's always wise to imagine at least a few different ways to make it work in your wardrobe. Having a few go-to styl... Read More
Style

Stylish Ways to Wear Athleisure Outside of the Studio

Until the pandemic, plenty of people still envisioned someone working from home in their pajamas. However, the athleisure market has changed all of th... Read More
dressing after 50
Style

Dressing Your Curves After 50

Think back to when you were a teen and your mom was 50+. Do you recall what she wore? Do you recall having a friend whose mom you thought was way cool... Read More
making face masks fashionable
Style

Making Face Masks Fashionable

Whose that lady behind the face mask? As we navigate through this current COVID-19 pandemic, face coverings have become a necessary accessory. The goa... Read More
Kate Spade Cute Phone Purse
Style

Phone Purse: It’s THE New Purse

Collectively, we've been spending a significantly larger portion of our day at home. The rush of cool air and the smell of new merchandise that hits y... Read More
fashion guide fashionable woman in red
Style

Fashion Guide Q&A

Hello Prime Women, Tara here with the Style Signature! I am going to highlight some of the fashion questions from our Prime Women audience to create ... Read More
beautiful woman with gray hair wearing a white shirt
Style

Give Yourself a Gray Hair Makeover

As your hair’s pigment seemingly evaporates into thin air, you might notice that your favorite makeup and clothing colors no longer look as good on ... Read More
Thin Summer Look
Style

How to Look Thinner This Summer

Accentuating Body positivity amongst women of any age group is crucial. Learning how to accentuate your best features is one of the first steps in se... Read More