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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

comfortable athleisure
Style

Comfortable Athleisure You’ll Want To Wear All Season

We're big fans of head-to-toe athleisure, so it's no surprise that we're always on the hunt for classically chic pieces to incorporate into our wardro... Read More
Style

10 Transitional Shackets We’re Wearing This Fall

Have you ever heard of shackets? If you're living in an unpredictable climate, you probably already have a few in your closet! These heavyweight shirt... Read More
best jeans for women over 50
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Best Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named l... Read More
french style staples
Style

Style Staples EVERY French Woman Has In Her Closet

French style is timeless, chic, and somehow effortless. How does the average French woman look so put together? A large part of French style is knowin... Read More
best fall loafers
Style

The Best Prime Women-Approved Loafers For Fall & Winter

Fall is in full swing and we couldn't be more excited to greet this cooler weather! But before you retire your summer sandals and reach for your favor... Read More
best fall boots
Style

Gorgeous Fall Boots We’re Adding To Our Carts ASAP

Whether you have a capsule fall wardrobe or you're still shopping for some key pieces, every Prime Woman should have at least one pair of well-made bo... Read More
chic sweater dresses
Style

Chic Sweater Dresses We’re Loving For Fall And Winter

Is there anything more comfortably elevated than a sweater dress? We think not. And whether you prefer something with some shape, a classic turtleneck... Read More
how to style a scarf
Style

Our Favorite Fashion Bloggers Show Us How To Style A Scarf

Scarves definitely pull triple-duty as our favorite fall accessories. They can help us make a statement, tie an outfit together, and keep us warm and ... Read More
chic fall scarf
Style

The Prime Woman’s Guide To The Best Fall Scarves and Wraps

Think of scarves and wraps as your Swiss Army knife in your fall wardrobe. They keep us warm, add texture to our look, and even make a statement on th... Read More
faux leather jacket
Style

Chic Faux Leather Clothing We’re Loving For Fall

Newsflash: you don't have to channel your inner biker to enjoy leathery styles! With gorgeous styles at a fraction of the price of their leather count... Read More
The Best Fall Jeans
Style

The Best Fall Jeans To Wear This Season And Beyond

We may have spent our summer in breezy maxi dresses and linen, but now that autumn is upon us, it's all about denim. And whether you prefer a leg-leng... Read More
Chic Pieces For Your Fall Style Wardrobe
Style

Chic Pieces For Your Fall Wardrobe

Behind every great wardrobe is a well thought out plan. So, to help you prepare for the new season, let's get a fall style checklist together! After a... Read More