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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe staples that flatter the over 50 woman and keep her ilooking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe staples that flatter the over 50 woman and keep her ilooking chic – not dowdy or frumpy.

Shiny Coats Feature
Style

Fashion Finds: Top 10 Wearable Shiny Coats

Shiny coats are all over the place, from puffers to trench coats. One of the biggest features of a shiny coat, whether coated cotton, vinyl, patent le... Read More
Velvet and Sequins in the Daytime
Style

How to Wear Velvet and Sequins as Daywear

The holidays in November and December really get us in the mood for all the amazing wintertime dressing. It is the most wonderful time of the year! ... Read More
Tall Boots Feature
Style

Fashion Finds: Top 10 Tall Boots

Booties have been getting all of the attention lately, but as the temps continue to dip and holiday social season approaches, having a few trusty ta... Read More
Bling Jewelry Feature
Style

Time to Shine: Get Your Bling On

The holidays are the time of year when we put ourselves last, but giving ourselves a little gift of bling jewelry can definitely uplift our spirits. H... Read More
Style

Election Day in Style: Red, White and Blue Fashions

In the U.S., November 6th of this year is election day - and we are knee deep in red, white and blue. With extremely high rates of early voting, it's ... Read More
Style

Fashion Finds: Top 10 Sweater Dresses for Fall

Has there ever been any wardrobe choice as easy as a comfy sweater dress when the temps start to dip? The only thing that comes close is the ease of s... Read More
November Fashion Agenda
Style

November Fashion Agenda

We love pulling together these "aspirational" fashion over 50 looks each month and tying them into important calendar dates and special events. Use th... Read More
Style

Tempting Trends We Can’t Resist

When it comes to fashion over 50, there are some really fun trends this year that will make your fall – and your winter – a lot cozier and hipper.... Read More
Travel Clothes Feature
Style

Fashion Finds: Comfy Travel Clothes

The bend into autumn leans us towards the holidays, and with that comes the dreaded holiday travel season. Layering is key when preparing to dress for... Read More
fall wardrobe
Style

8 Essential Wardrobe Pieces For Fall

A good approach to fall wardrobe updates is to use the same strategy as when returning to school: a theme and a checklist. As a PRiME woman, you’ve ... Read More
Affordable Workwear
Style

Hitting the Mark: Fashion Finds at Target

Fashion from Target? Don’t jump to conclusions. Although Target may not be where you normally shop for your clothing, they are stepping up their gam... Read More
little black dress
Style

The Little Black Dress

Inspired by utilitarian uniforms of maids and shop-girls, Coco Chanel introduced the little black dress in the 1920s, now informally the 'LBD.' At the... Read More