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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Style

Sneakers Nation

Where have all the stilettos gone? It may seem like a nanosecond, but sneakers--the antithesis of high-heels--have been basking in the fashion limelig... Read More
Style

Fashion Finds: Top 10 Pencil Skirts 

If you're a woman over 50 who doesn't own a pencil skirt, then, sister, time to get you up to speed! Pencil skirts are the most tasteful kind of sexy,... Read More
Wearing Beige
Style

The New Power Dressing – Beige

I personally have a love hate relationship with beige. Beige is the type of color that can be absolutely chic, elegant and timeless or can be downrigh... Read More
What are Treggings?
Style

What Are Treggings?

What are treggings - seriously?Treggings are the greatest trend to come along since leggings and jeggings - really? That's the word on the street ... Read More
Top 10 Under $100
Style

Prime Picks: Top 10 Under $100

Our first Top 10 Under $100 List for 2019 is purely to satiate our desire for spring to hurry up, with its trends and temps. Here's we've found a few ... Read More
Style

Fashion Finds: Top 10 Sweater Dresses for Winter

Has there ever been any wardrobe choice as easy as a comfy sweater dress when the temps start to dip? Now's a great time to pick up one while you can ... Read More
colorful clothes
Style

New Year, New You: In Bright Hues

While the holidays bring to mind glitz, glamour and cozy textures in hues of red and green, the January following can feel like a drain, we're facing ... Read More
Ruby Ribbon
Style

Ruby Ribbon

No Bras, Flat Tummies, and Booty lifting- Oh MY! WE ARE FRIENDS, daughters, sisters, caretakers, mothers, wives, aunts and breadwinners. Each and eve... Read More
Color of the Year
Style

Pantone’s Cheery and Bright Color of the Year: Living Coral

When we’re in the throes of the winter doldrums, simply leafing through those glorious spring flower catalogs lifts us out of our despair and transp... Read More
Glenn Close
Style

The Golden Globe Winners: Prime Women Over 50 Look Stunning!

I wonder how many of you are award show junkies like me. My main reason for watching is not the winners (and their mostly totally awkward, inappropria... Read More
What to Buy in January
Style

What to Buy Now: January Buying Guide

If you're at all like us, here around the PrimeWomen office, then you are shopped out! BUT - It's time to stay ahead of the curve, taking advantage of... Read More
Turtlenecks
Style

Fashion Finds: Top 10 Turtlenecks Under $100

Toasty turtlenecks are a real winter-wardrobe lifesaver. Ubiquitously French chic, a simple turtleneck tee with a pair of jeans and flats is a great g... Read More
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