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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

what to wear for thanksgiving
Style

What to Wear For Thanksgiving

Thanksgiving will be slightly different this year. But hey, we got this, right?! Throughout the last eight months, we have all adapted to new ways t... Read More
fall and winter coat
Style

How To Shop For The Best Coats This Season

Everyone should have a versatile, stylish coat for fall and winter. But with all of the options out there, how do you know which ones will look good a... Read More
warmest puffer vests
Style

How To Find The Warmest Puffer Vests For Fall & Winter

The temperatures are dropping and we couldn't be more excited! But as some of us are still dealing with unpredictable weather (and the occasional warm... Read More
best butt-lifting jeans
Style

The Best Butt-Lifting Jeans For Women Over 50

There's nothing like throwing on a good pair of jeans and feeling like a million bucks. But with all of the styles, fits, and fabrics out there, how d... Read More
tall boots in leaves
Style

Chic Tall Boots To Add To Your Shoe Rotation This Year

Ready to elevate your fall and winter wardrobe with very minimal effort? Say hello to chic tall boots. This calf-length footwear can easily jazz up a ... Read More
best cashmere
Style

Our Favorite Cashmere Sweaters Of The Season

Sweater and scarf season is upon us, and everyone needs at least one cashmere sweater in their fall wardrobe. And whether you're shopping for yourself... Read More
cropped pants
Style

How To Shop For Cropped Pants This Fall & Winter

Modern, chic, and easy to dress down for fun and style up for professional settings, cropped pants are a fresh way to add personality to any wardrobe.... Read More
comfortable athleisure
Style

Comfortable Athleisure You’ll Want To Wear All Season

We're big fans of head-to-toe athleisure, so it's no surprise that we're always on the hunt for classically chic pieces to incorporate into our wardro... Read More
Style

10 Transitional Shackets We’re Wearing This Fall

Have you ever heard of shackets? If you're living in an unpredictable climate, you probably already have a few in your closet! These heavyweight shirt... Read More
french style staples
Style

Style Staples EVERY French Woman Has In Her Closet

French style is timeless, chic, and somehow effortless. How does the average French woman look so put together? A large part of French style is knowin... Read More
best fall loafers
Style

The Best Prime Women-Approved Loafers For Fall & Winter

Fall is in full swing and we couldn't be more excited to greet this cooler weather! But before you retire your summer sandals and reach for your favor... Read More
best fall boots
Style

Gorgeous Fall Boots We’re Adding To Our Carts ASAP

Whether you have a capsule fall wardrobe or you're still shopping for some key pieces, every Prime Woman should have at least one pair of well-made bo... Read More