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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

best fall loafers
Style

The Best Prime Women-Approved Loafers For Fall & Winter

Fall is in full swing and we couldn't be more excited to greet this cooler weather! But before you retire your summer sandals and reach for your favor... Read More
best fall boots
Style

Gorgeous Fall Boots We’re Adding To Our Carts ASAP

Whether you have a capsule fall wardrobe or you're still shopping for some key pieces, every Prime Woman should have at least one pair of well-made bo... Read More
chic sweater dresses
Style

Chic Sweater Dresses We’re Loving For Fall And Winter

Is there anything more comfortably elevated than a sweater dress? We think not. And whether you prefer something with some shape, a classic turtleneck... Read More
how to style a scarf
Style

Our Favorite Fashion Bloggers Show Us How To Style A Scarf

Scarves definitely pull triple-duty as our favorite fall accessories. They can help us make a statement, tie an outfit together, and keep us warm and ... Read More
chic fall scarf
Style

The Prime Woman’s Guide To The Best Fall Scarves and Wraps

Think of scarves and wraps as your Swiss Army knife in your fall wardrobe. They keep us warm, add texture to our look, and even make a statement on th... Read More
faux leather jacket
Style

Chic Faux Leather Clothing We’re Loving For Fall

Newsflash: you don't have to channel your inner biker to enjoy leathery styles! With gorgeous styles at a fraction of the price of their leather count... Read More
The Best Fall Jeans
Style

The Best Fall Jeans To Wear This Season And Beyond

We may have spent our summer in breezy maxi dresses and linen, but now that autumn is upon us, it's all about denim. And whether you prefer a leg-leng... Read More
Chic Pieces For Your Fall Style Wardrobe
Style

Chic Pieces For Your Fall Wardrobe

Behind every great wardrobe is a well thought out plan. So, to help you prepare for the new season, let's get a fall style checklist together! After a... Read More
The Best Black Leggings For Women Over 50
Style

The Best Black Leggings For Women Over 50

Black leggings can be one of the most versatile athleisure pieces in your closet, but finding that perfect pair can be difficult. You don't want to sp... Read More
Fall 2020 Fashion Trend Takeaway: "You Do You!" | Prime Women
Style

Fall 2020 Fashion Trend Takeaway: “You Do You!”

According to Vogue, the styling trend of the Fall 2020 fashion season is the advocation of personal style over fashion. The resounding vibe was "You... Read More
5 Fall 2020 Trends to Try Now
Style

5 Fall 2020 Trends to Try Now

Fall is a spectacular time of the year. The trees are turning, the weather is cooling, and there are so many wonderful fashion trends and color palett... Read More
chic ballet flats
Style

Stylish Ballet Flats To Wear This Fall

Autumn is right around the corner, so it's almost time to retire those summer sandals and slip into some stylish ballet flats! These comfortable, vers... Read More