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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Style

Best Bras for Older Women

You’ve heard the earth-shaking statistics about the shocking number of women wandering around in the wrong bra size. This story isn’t about that. ... Read More
how to get an Ink stain out of a leather purse
Style

6 Ways to Get Ink Stains out of a Leather Purse

Leather is a supple material that often increases in both beauty and flexibility as it ages. Leather's enduring quality and natural beauty make it an ... Read More
Swimsuit beach cover ups
Style

The Stylish Beach Cover-Up You Need

They say that age is just a number and well, it’s true! Whether you’re 50 or 20, enjoying life while staying stylish has never been so easy. This ... Read More
Amazon Prime Days 2021
Style

Prime Women Love Amazon Prime Day

If you haven't heard the buzz around Amazon Prime Day, you must be off the grid. But luckily, you haven't missed out yet because the official start is... Read More
Classic summer prints
Style

6 Classic Summertime Prints

One of the best things about summertime fashion trends is the endless selection of colorful prints! Our winter wardrobe naturally tends to be a bit mo... Read More
Summer Sandals
Style

Best Comfortable Sandals for Summer

A recent Wall Street Journal article about trends that had run their course announced that my Rothy’s flats were now officially passé. The very sho... Read More
Cool-Wearing Pajamas for the Dog Days of Summer | PRIMEWomen.com
Style

Cool-Wearing Pajamas for the Dog Days of Summer

While tank tops, sundresses, and other summer-style staples can help keep us cool during the day, that doesn't always do the trick after the sun goes ... Read More
Woman in a caftan standing on a pier
Style

Caftans are Boho-Inspired Summer Chic

Summertime is upon us, and it's time to start planning for the various activities we'll participate in as the days get longer and the temperatures hea... Read More
Sunglasses for every budget
Style

Trendy Sunglasses For Every Budget

Fashion trends are always changing, and the same is true for sunglasses. This year we're pleased to say goodbye to the tiny sunglasses that offer litt... Read More
Memorial day sales
Skin Care & Make-Up

Best Memorial Day Sales for Home, Fashion & Beauty

While your Memorial Day will most likely be spent with family on some water, the retailers have extended their Memorial Day sales! We have done all th... Read More
body shapes
Style

Shop for the Styles that Flatter Your Body Shape

One of the biggest challenges in shopping is finding clothes that flatter your body shape. We all know that weight fluctuations can make our faces loo... Read More
closet cleaning
Style

Closet Cleaning: 17 Things To Get Rid Of

Now is the perfect time for a bit of closet cleaning and a wardrobe refresh! Here are 17 things to get rid of as you clean out your closet. A c... Read More