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The Best Way to Apply Foundation

Let's look at three expert methods to apply foundation, including our favorite moisturizers, foundations, and application tools to get beautiful, flawless skin.
apply foundation feature

“What is the best way to apply foundation?” is a question I often encounter, and the answer isn’t one-size-fits-all. It turns out there are a number of ways, but I thought it was time to highlight some popular options and give a detailed rundown. First, take a few minutes to watch a step-by-step guide on how to get flawless foundation coverage.

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First of all, there are so many different types of foundation—water-based, oil-based, silicone-based, pressed powder foundation, tinted moisturizers, bb, and cc creams—it can make your head spin thinking about it! However, if I had to narrow down my two favorites for mature skin, they would be:

Teint Idole Ultra 24H Long Wear Matte Foundation
Teint Idole Ultra 24H Long Wear Matte Foundation, $57

Pros: Available in a whopping 55 shades, this full coverage, natural matte foundation lasts up to 24 hours and delivers waterproof, sweat, humidity, and transfer-resistant wear.

Born This Way Foundation
Born This Way Foundation, $47

Pros: Available in 30 shades, this oil-free lightweight foundation masterfully diffuses the line between makeup and skin for undetectable coverage.

Two just don’t seem like enough, so if neither option looks like it will fit the bill for you, check out our article to find out which foundation is right for you. 

First Things First

After finding the foundation that is right for your skin, it’s time to find the best way to apply it for you specifically. Different strokes for different folks, right? In a sense, we are all artists! We all do art every morning when we put our makeup on, and every artist has their favorite way of doing things. Try a few different things out and see what the best way to apply foundation for you is!

Whichever way you choose…before you do anything…moisturize! Two I like:

Environ Vita-Complexe Super Moisturiser Plus
Environ Vita-Complexe Super Moisturiser Plus, $74.70

Pros: This fabulous moisturizer restores the effects of the skin’s natural moisture balance, leaving it feeling comfortable, hydrated, and smooth

SkinCeuticals Daily Moisture
SkinCeuticals Daily Moisture, $78

Pros: Formulated with nutrient-rich algae extracts and a blend of botanical extracts, this daily moisturizer protects skin and leaves it feeling soft and smooth without any greasy residue. It’s great for oily, normal, or combination skin types.

Best 3 Ways to Apply Foundation

Fingers

This is a wonderful way to get your product all warmed up and ready to go! I love using your fingers because it stimulates cell growth when you get the blood flowing in your face. It will help slow down the aging process – it’s like yoga for your face!

Put a little pump on the back of your hand and then apply it to your face with little circles, making sure to get it all rubbed in where it needs to be. Don’t be shy!

Brush

Pour as much foundation as you need on the back of your hand or a small palette. Then, using a medium-sized brush head (that’s not too fluffy), work in small controlled 2″ circles starting in the center of your face and working your way outward (think the nose and then moving towards cheeks, then forehead, and then chin). And don’t forget your neck –  always blend your color down onto your neck. A fun trick for using a brush is to spray a little bit of setting spray on it before picking up any foundation. This will help it glide on smoother and stay longer.

Make sure to clean your brushes every week!

Some favorite brushes for foundation:

Liquid Touch Foundation Brush
Liquid Touch Foundation Brush, $29

Pros: This plush foundation brush has super-soft bristles that build coverage and blend liquids, powders, and creams with pro-like precision.

Foundcealer Foundation Brush
Tarte Foundcealer Foundation Brush, $32

Pros: Press and buff on comfortable and flawless medium-to-full coverage with the Babassu Foundcealer foundation brush. It makes the most user-friendly foundation even easier to apply!

#13 Power Brush
#70 Pro Foundation Brush, $34

Pros: This buffing brush smooths foundation into the skin for a seamless finish. It is perfect for powder foundations.

Sigma Essential Kit
Sigma Essential Kit, $160

Pros: The Essential Kit contains twelve professional-quality brushes for the face and eyes. This kit features all of the brushes needed to create a complete look at any level of artistry: five basic face brushes and seven basic eye brushes. It is great for beginners.

Sponge

These are so popular right now. Whether it be the top-of-the-line or just some small disposable sponges (my favorite), these are another great way to apply your foundation. Prep your face accordingly, and then take your sponge to the sink. This is a great way to keep it clean and dampen it for usage. Get it all scrubbed up with some brush soap, and then keep soaking up water and squeezing out the sponge until it feels like all of the soap is out and no more suds are happening. Make sure to use a brush cleaner! If you use other dish or hand soaps, they will bubble FOREVER. Give it a great big squeeze, and even use a dish towel to get the excess water out so it’s just a bit damp.

Take your dampened sponge (this sounds weird, but bear with me), put big dots of foundation all over your face, and then use the sponge to blend everything in. Make sure to use small stippling motions like a baby shiatsu massage! If you rub the product over your face in back-and-forth motions, it can create large streaks, and you will just be rubbing the product around instead of working it into your skin. These are great for under eyes, too. Having the sponge dampened in the beginning actually helps moisturize your skin even more, so you get a beautiful glowing look!

Favorite Brush Cleaner:

EcoTools Cleanser Shampoo for Makeup Brushes, $6.96
EcoTools Cleanser Shampoo for Makeup Brushes, $6.96

Pros: EcoTools Makeup Brush + Sponge Shampoo effectively removes makeup, oil, and other impurities from makeup brushes and sponges, keeping them in good condition for flawless makeup application.

Favorite Sponges:

Cle De Peau Beaute Sponge
Cle De Peau Beaute Sponge, $25

Pros: This multi-use sponge is designed for seamless foundation application, resulting in a naturally flawless, professional-effect finish.

Jenny Patinkin Pure Luxury Makeup Sponge Duo
Jenny Patinkin Pure Luxury Makeup Sponge Duo, $32

Pros: This sponge duo has a soft, velvety texture and a delightfully squishy consistency, transforming a basic beauty tool into a sensory experience while delivering a flawless makeup application. 

Or check out the Jenny Patinkin Pure Luxury Au Naturel Green Tea Makeup Sponge.

ORIGINAL BEAUTYBLENDER Makeup Sponge
ORIGINAL BEAUTYBLENDER Makeup Sponge, $20

Pros: The unique shape and exclusive material available only with Beautyblender® ensures impeccable, streak-free application with minimum product waste. Use it with foundations, powders, and any other complexion products.

Read Next:

Easy Eye Makeup for Women over 50 video tutorial

The 5-minute face: A video makeup lesson for women over 50

8 Professional Eye Makeup Tips to Use at Home

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