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Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Category Archives: Style

Style and substance. Because our bodies change as we age, our fashion editors report on the latest trends and wardrobe essentials that flatter the over 50 woman and keep her looking chic – not dowdy or frumpy.

Style

Color-Blocking

Fall is rushing in and is bringing with it the annual surge of neutrals; but color-blocking obsessives are still holding down the fort. The London Fas... Read More
Style

The White Suit

Throw out the old rule about wearing white after Labor Day. That old adage no longer applies. A new day is dawning and rules, particularly fashion rul... Read More
Style

Your Guide to a Booty-licious Fall

  Committing to just one pair of boots this season will be particularly challenging thanks to the daunting number of options. From over the kn... Read More
Style

Altuzarra for Target

Award Winning Fashions Under $100: It’s easy to look and feel good in high price designer goods, but is it possible when spending less that $100 pe... Read More
Style

What’s On Your Feet This Fall?

FAVORITE TREND: Every season brings out notable footwear. But this season, from New York to London to Milan, the fashion set seemed to (almost) una... Read More
Style

Shades of Grey

If you buy a new handbag for fall, make it a grey one, preferably, a darker shade of grey, like charcoal. With grey being the new black this fall – ... Read More
How to Stand Out by Blending In
Style

How to Stand Out by Blending In

The buzz word for fall is Normcore. For many women, it will mean dressing as usual. But, for the fashionista, it will require a new mental state of le... Read More
3 Ways to Layer Your Transition into Fall
Style

3 Ways to Layer Your Transition into Fall

Wondering what big ideas we'll be seeing for Fall 2014? The Pre-Fall collections communicated that fashion is moving in an easier, more relaxed direct... Read More
Mature Models Gracing The Catwalks
Style

Mature Models Gracing The Catwalks

Our British partner recently sent me an article from the CapitolBay publication titled: Why Britain's next top models are over SIXTY. The article goes... Read More
Bring Back the Hat!
Style

Bring Back the Hat!

Women haven't been wearing hats for every day since the 1920's. Pity, really, since hats are the most noticeable accessory one can wear. They frame th... Read More
Age Appropriate
Style

Age Appropriate

Can a PRiME woman pull off a trendy look? I'm always battling with my good friend and fashion consultant, Audrey, on what looks appropriate on me (I'... Read More
Ladies Fancy High Heel Shoes
Style

Nude

The perfect accessory color for summer looks. There’s nothing like a nude shoe to elongate the leg and for even greater impact, match the shade as ... Read More