Celebrities spend a lot of time in makeup chairs getting ready for their close-ups. As a result, most of them know a thing or two about creating a flawless face. But just because your favorite stars always shine bright on screen doesn’t mean they are qualified to launch a makeup line. One trip to Sephora, however, and it’s clear that many famous faces are doing just that! So, how do you know which celebrity-created lines are the real deal? Lots of trial and error. We’ve tried a few of the best-selling products from some of the most buzz-worthy celebrity lines to bring you our top five. What we love about these lines is that the products bring out the unique beauty in women of all ages, races, and skin types… Because makeup shouldn’t be one-size-fits-all.
Fenty Beauty by Rihanna
Let’s start with what those in the know consider the be-all-end-all of celebrity makeup based on its wide range of colors that work on every skin type and tone. Developed by Rihanna in 2017, the singer created Fenty Beauty to address what she saw as a gap in the industry–the lack of makeup shades that flattered the masses. She wanted a color selection as universal as her fan base, so she dropped 40 foundation shades, each with cool and warm versions.
Now, almost seven years later, the line has expanded to include brushes, skincare, and fragrances, but we think the foundation is hands down the best bang for your beauty buck. Today, there are as many as 58 shades of foundations and plenty of eye, lip, and cheek colors, allowing you to create a look that is uniquely yours. In the singer’s own words, “Makeup is there for you to play with. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.”
We love the Cheeks Out Freestyle Cream Blush for the effortless way it glides over skin without settling into creases and for the soft, natural, buildable flush it creates. For tips on blush application and the best types for mature skin, click here.
Victoria Beckham Beauty
They don’t call her Posh for nothin’. Former Spice Girl Victoria Beckham knows how to pull off a sophisticated style. Her signature smoky eye is iconic, and her makeup line offers everything you need to recreate it, as well as plenty of other looks, with ease. The products look and feel luxurious but are carefully curated to be “conscious, clean, and cruelty-free.”
The item that we want, that we really, really, want, is the Satin Kajal Liner with its eight bold shades that let you create a simple line or eye-popping drama with no pulling or tugging on the lid. Available in shimmer, matte, and jewel finishes for eyes that hypnotize.
For tips on making your eyes look bigger, click here or watch this eye makeup tutorial for excellent guidance.
Haus Labs by Lady Gaga
Arguably one of the most innovative and creative performing artists of her time, Lady Gaga is known for her jaw-dropping makeup looks. Now, with the creation of her Haus Labs line, Gaga invites consumers to explore their inner artists, too. Operating from the premise that “art has the power to shape the future,” Haus Labs goes beyond beauty and offers everything you need for “endless creativity and self-expression.”
With a commitment to clean ingredients, Haus Labs is a complete cosmetic line that works together seamlessly. Our favorite from the collection is the multi-tasking Hy-Power Pigment Paint. Each tube contains a rich, beautiful color with moisturizing ingredients for eyes, lips, and cheeks. Designed to stay where you put it, this product allows you to custom blend your colors for a different look every time. Available in matte and sheer shimmers. Gaga-ooh-la-la, indeed!
Kylie Cosmetics by Kylie Jenner
Whatever your feelings about Kylie Jenner, you can’t deny that the girl knows her beauty products, and her cosmetics line continually gets rave reviews from makeup artists, influencers, and consumers. Created to make women feel “confident and beautiful,” the clean, vegan line has a cult following mainly due to its long-wearing Matte Lip Kit.
The matte lip for which Jenner is known is easy to achieve with the highly pigmented lip liner and matte liquid lipstick. Both are smudge and smear-resistant, yet they don’t dry out lips. Pucker up buttercup!
For tips on choosing lipstick colors and finishes, click here or watch this demo for longer-lasting lipstick.
Rare Beauty by Selena Gomez
Actress and singer Selena Gomez has been an open book on her struggles with anxiety, depression, and bipolar disorder. She often uses her voice as a celebrity to raise awareness and remove the stigma around therapy and mental illness. She carries that message into her makeup line, Rare Beauty. Gomez founded the line on the principle that what makes us different makes us beautiful, and her collection enhances rather than masks a woman’s uniqueness.
“Being rare is about being comfortable with yourself,” she says via the company website. “I’ve stopped trying to be perfect. I just want to be me.” That message resonates with women of all ages – and so do the products. The stand out for us is the best-selling Soft Pinch Liquid Blush. A single drop of one of these long-lasting colors is all it takes to put your best face forward. Available in both matte and dewy finishes.
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