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You can fill it, smooth it, lift it, and plump it, but you can’t deny it. Aging skin is one of life’s inevitabilities, right up there with death and taxes. Lips grow thinner, and cheeks start to sag. Crow’s feet march across the corners of our eyes, and don’t get us started on what the heck is going on with our necks! And while it’s all part of the natural aging process, these changes in a woman’s outward appearance can do a number on her self-esteem.
That’s why many women go to great lengths to try and improve the appearance of their aging skin with everything from injectables to full facelifts. But what if you don’t want to go to such drastic measures? Can topical products really address a woman’s biggest aging skin concerns? That’s the question City Beauty set out to answer with a luxury line of cruelty-free beauty and skincare products formulated with skin-rejuvenating, collagen-supporting, scientifically-backed active ingredients. The line of firming, plumping, tightening, and hydrating products are designed to help women achieve a healthy, youthful, and glowing complexion at any age.
The research team at City Beauty targets the toughest aging issues women face and then creates formulations that marry natural ingredients with innovative, proprietary ingredient blends to develop products that deliver real and long-lasting results. In these products, you won’t find parabens, sulfates, phthalates, formaldehyde, or mineral oil. You will find clean products that work—no needles or scalpels required. Plus, you can use code PRIMEWOMEN to get 20% off sitewide until 2/6 (15% off after).
Putting Your Money Where Your Mouth Is
No, you aren’t imagining things. Your lips do get thinner as you age. It’s the result of less collagen production, which makes the skin start to lose its supple appearance. Think of collagen as a scaffolding that holds the skin up and keeps it taut and wrinkle-free. When it’s gone, the skin has nothing to prop it up, and it begins to collapse. Along with the decline of collagen, the loss of estrogen and natural oils makes the skin look dry and crepy.
Then factor in years of sun and environmental damage, smoking or sipping through straws, and you’ve got a recipe for thin, wrinkled lips that can make a woman look much older than her years. Sure, Botox can treat the vertical lines that run above the lips, but it can also limit lip movement, which can look and feel unnatural. Fillers can be injected directly into the lips, but in the hands of the wrong person, that can result in over-plumped, overripe lips that are not in proportion to the rest of the face.
City Lips Plumping Lip Gloss, the first product developed by the company, is the one that put them on the beauty map. TikTok and Instagram users raved about how the deeply hydrating formula plumped their pouts, offering both instant results and long-term benefits. It wasn’t long before this award-winning product was elevated to cult status.
City Lips eliminates the issues of stiff or overfilled lips by using hyaluronic acid spheres to visibly plump the lips and amino acids to enhance volume and smooth out fine lines. With beautiful natural colors to choose from, the glosses are infused with soothing moisturizers like jojoba and ylang-ylang flower oils to keep lips looking and feeling smooth and hydrated all day.
Uplifting Ingredients
With the success of City Lips Plumping Gloss, City Beauty continued to explore ways to harness the power of hyaluronic acid to lift women’s faces and spirits. Known for its ability to draw in and retain moisture to the skin, hyaluronic acid is a holy grail ingredient in many skincare products, including Uplift Firming Serum.
This potent serum firms and tightens by combining marine-derived ingredients with Tumeric Root, Basil Leaf, and Goji Fruit extract and adding in the intense moisturizing benefits of hyaluronic acid. The result is skin that is recharged and dramatically lifted in as little as 30 minutes. While instant gratification makes it the perfect pre-party or event prep, regular use continues to nourish the skin yielding long-term benefits.
Silky Smooth and Sculpted
Nothing makes a woman look tired and haggard like jowls and sagging skin. City Beauty set out to snatch jawlines and sculpt cheeks with the right combination of non-irritating ingredients like Hydrolyzed silk, vitamin E, green tea extract, firming peptides, and more in its Multi-Action Sculpting Cream. Like a facelift in a jar, this luxurious cream nourishes skin with essential building blocks that leave it feeling taught and with plenty of “bounce.”
The Opportunities are Endless
Although these three items are best-sellers, every product in the extensive City Beauty line is designed to help women look and feel their best by enhancing natural beauty and restoring a youthful glow. From creams to cleansers and serums, each product is made with the highest quality ingredients carefully selected for their efficacy in addressing specific aging concerns. From dietary supplements to face masks, body treatments to brow serums, City Beauty takes a comprehensive approach to beauty from the inside out. It’s the ideal solution for women who want to age on their terms without injecting toxins, dealing with downtime, or undergoing invasive procedures.
Use code PRIMEWOMEN to get 20% off sitewide until 2/6 (15% off after).
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