At Prime Women, we’ve been writing for and about women over 50 for over a decade. And one thing has been true since day one:
Hair content is queen!
From taming frizz to embracing silver, our most-read articles are always about hair. It’s the one beauty topic that crosses style, age, and even mood. And we get it because hair isn’t just something we style. It’s something we feel.
The Power of the Crown
There’s a reason it’s called your crowning glory.
Hair is confidence. Hair is identity. Hair is that little boost you need on the days you don’t feel quite yourself.
We cut it after breakups. We color it before reunions. We treat it when life feels out of control. It’s often our first and fiercest form of self-expression.
Especially after 50, when hormonal shifts, stress, and aging can change its texture and volume, our relationship with our hair becomes even more personal. We’re no longer chasing trends. We’re chasing truth and tools that actually work.
Why the Hair Obsession?

- It reflects how we feel—when our hair looks good, we feel good.
- It offers a sense of control—unlike wrinkles or joints, it’s something we can still change.
- It’s our forever accessory—a great style outlasts any bag or shoe.
- It’s tied to memory—childhood braids, wedding-day curls, that perm we swore we’d never speak of again.
So, What’s the Secret Sauce Now? Two Words: Color Wow
Color Wow did not pay us to promote their products, though we may earn a small commission if you purchase any of the products we are featuring below. The main reason we are publishing this article is that we began seeing Color Wow everywhere, but particularly in salons. You may have seen it go viral. You may have seen it on J.Lo. But here’s why professional stylists are making Color Wow a salon essential:
- Zero residue, zero buildup: Many products weigh down aging or thinning hair. Color Wow stays lightweight and clean.
- Humidity-blocking magic: Dream Coat acts like an invisible umbrella, perfect for frizz-prone strands.
- Color-safe, sulfate-free formulas: They protect your tone, not strip it.
- Built for real results: These are serious science-backed products, not fluff in a fancy bottle.
Stylist Sound-Off: Why Pros Love Color Wow

“Color Wow is a game-changer for my over-50 clients. Their Dream Coat is the only product I trust for frizz control without weight.”
— Jessica K., Master Stylist, Dallas
“Thinning hair is tricky—you want volume without stiffness. Color Wow Raise the Root gives lift with no crunch.”
— Tina M., Salon Owner, Chicago
“Gray hair tends to yellow and dull easily. I use Color Wow’s Extra Mist-ical Shine Spray to bring back that silver sparkle.”
— Rita D., Color Specialist, NYC
Best Color Wow Products by Hair Concern
For Frizz-Prone Hair
Dream Coat Supernatural Spray – Humidity-proof, sleek finish without heaviness.

Dream Cocktail (Carb-Infused) – Adds body and resilience to fine, frizzy hair.

For Thinning Hair
Raise the Root Thicken + Lift Spray – Instant volume at the crown.

Color Security Shampoo – Sulfate-free, leaves nothing behind that could clog follicles.

For Gray or Silver Hair
Extra Mist-ical Shine Spray – Adds glassy, non-greasy shine to silver and white hair.

Money Masque Deep Hydrating Treatment – Moisture boost for wiry, coarse textures.

Final Word
Hair will always be part of our story, and at Prime Women, we’ll never stop talking about it. Whether it’s cut, colored, curled, or wild and free, your crown deserves the royal treatment.
Read Next:
7 Natural Thickeners for Thin Hair





