is he just not that into you
Dating - New Love

Is He Just Not That Into You? Really?

You may know that Greg Behrendt is the more visible co-author, with Liz Tuccillo, of the wildly popular advice book for women, He’s Just Not That Into You. In it they tell us, among other things, that if a man you’re dating doesn’t call you at least once a day, he’s just — you guessed it — not that into you. Additionally, if a man’s not asking to see you at least once a week, he’s not that drawn to you, as other things are taking his focus. But is he just not that into you, really?

If you believe the book — as I have in the past — you have used how frequently a man contacts you to determine how into you he is. If he doesn’t call, text, IM or email at least every couple of days, nor ask me out at least once a week — ideally by Wednesday (a la The Rules), I’ve decided he’s not into me and continue dating other guys.

There Are Several Problems With This Premise

  • In the beginning, a man may like you but not be head-over-heels smitten. He’s not sure how into you he is. Yes, there are some who are infatuated at a first encounter — or sometimes even before. But there are many who need a bit more time together to decide they want to woo you.

  • Some (many?) men are singly focused. If they are traveling, away on business, or just engrossed in a project, they may think of you. But not when it’s convenient to call. Perhaps his business travel is as chaotic as mine often is. I’m on the go from 6:30 a.m. until I fall into bed. When I think of my guy it may be while I have a pause during a seminar. But it isn’t appropriate to call. Breaks are taken up by bio needs, interacting with participants, and returning business calls. When I get back to my room, I’m pooped. So I respond to important emails, have room service, and fall into bed. I’m sure many guys are the same.
  • Some guys just don’t like to talk on the phone, so they avoid it. They’ll call to set something up with you, but not to chat. So you may only talk on the phone once or possibly twice a week. Maybe he’s more of a texter or emailer than a talker. Or if he texts you more than calls then it may be because he can get away with a surreptitious text during a day-long boring meeting, but he can’t get away long enough for a call.

Have You Told Him What You Expect?

Guys haven’t read He’s Just Not That Into You so they don’t know what is expected of them. They haven’t been trained on how they are supposed to behave to show a woman he’s into her. Even if he has read it, he may decide that calling once a day in the first few weeks seems like stalking. So he makes his own decision about what seems reasonable.

Start a Conversation Instead of Walking Away

When a man says he’s smitten yet he doesn’t call every day or ask to see me every week, is he just not that into you? I’ve learned to bring it up with him so we can clarify my expectations. I begin, “The book He’s Just Not That Into You may have led me astray. It says if a man is into you he’ll call every day. I know you’ve said you are smitten by me, but we only talk every few days. Is that more your comfort level than every day? I would like to touch base every day. But I’m also willing to adapt my expectations.” I’ve been pleased with the conversation that this has spawned.

While I think the book did a huge service to women who make up excuses for guys who have gone poof never to return, not all of the advice is relevant regarding all men. We must be willing to interpret each man’s behavior. Look at that man’s motivations, lifestyle and preferences, and not lump all men together. We’d hate it if someone said, “all women…” We shouldn’t do that to guys either.

This is an excerpt from Dating Goddess’ book, Embracing Midlife Men: Insights into Curious Behaviors, one of the 15-book Adventures in Delicious Dating After 40 series. 



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