Look – we’re not trying to be 30. But being seen by others as we see ourselves is important to women. Thankfully, we have a bevy of beauty products to come to our rescue, but there is one concealer who gets all the love, from women of all ages, beauty editors, bloggers….
A lot of concealers that make big promises fall short, and cost a pretty penny for a failed experiment. I seriously have a graveyard of concealers in the bottom of my makeup drawer that I attempt to purge once a year with a sigh and a glass of wine.
Priced at $27, this is a nice price-point compromise. It isn’t ‘under $20’ but it is a lot closer to that than ‘$40 and over’, which I find to be reasonable for a product that packs such a punch.
According to Tarte’s website, one sells EVERY 12 seconds, making it the most-sold concealer in all of 2018!
Vegan formula, also without: parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, or gluten.
(click or tap the name to be magically whisked to the item to purchase)
“This is theeee absolute best concealer ever created it doesn’t crease it lasts until you take it off Seriously. I use my shape tape as a concealer and eyelid primer you will love this ! A little goes a long way it’s really the best concealer I’ve ever tried.” -Irene D
“Very good coverage while looking natural. No creasing. Definitely recommend.” -Julie B.
“I finally found my shade match and love it! Helps my Powder or lightweight/sheer liquid foundations look like fuller coverage and lasts a very long time! I am NC45 for reference and Deep Sand is my perfect shade match. I do not use for under eye brightening. I use this strictly as a concealer.” -Kita B.
“Wow! I am SO happy that I finally decided to give this a try! It goes on nicely, blends well and lasts. What it doesn’t do is dry out, crease, flake, fade or dry out the delicate area around my eyes. I can see why this is the #1 concealer!” -Debra M.
“It’s truly Everything everyone says it is. If it works wonderfully. I think I got mine a tiny bit too light but it makes your skin look beautiful smooth, poreless. I love it!” -Jenny L.