If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Shop

If you’re in your PRiME, you’ll love the selections in our shop!


Versatile Jumpsuits

If you're like me, your wardrobe can start to feel stale and lifeless. Every day I seem to wear the same clothing items, just slightly different than ... Read More
Day Drinking 2

Day Drinking Outfits

Ah, the glorious spring weather is upon us. Our mornings are filled with the sounds of robins singing, and our evenings never seem to end. With the ar... Read More
Prime Women Top Picks
Prime Picks

Prime’s Top Picks 2020

To say that 2020 wasn't the best year for everyone would be a major understatement. We had to learn a new way of life than what we were used to, but w... Read More
10 Stylish Medical Alert Bracelets

10 Stylish Medical Alert Bracelets

Nobody wants to wear a medical alert bracelet, but many of us have to. Luckily over the years, medical bracelets have become way more fashionable. In ... Read More
woman shopping

The Best Post Christmas Sales

We’ve almost made it through 2020! What better way to spend it then indulging in some post Christmas shopping for yourself?! Here are the post Chris... Read More


This winter an absolute essential for your closet is the coatigan. The coatigan, essentially just a long cardigan that is a slouchy, softer iteration ... Read More
Polished and Professional Outfits For Women That Are Always In Style

Polished Wardrobe Essentials for the Ageless Woman

Picking classic, professional outfits for the over-50 woman is critical; even more so than it was when we were younger. We've outgrown following the l... Read More
Head-To-Toe Neutral Tones To Try This Season And Beyond | PRIMEWomen.com

Head-To-Toe Neutral Tones To Try This Season And Beyond

Just in time for cooler temperatures and the prospect of stepping back into the work world, designers are serving up a luxe selection of head-to-toe n... Read More

5 Great Types of Summer Dresses

Summer is right around the corner, and it's time to start thinking about summer dresses. With the stay home orders in effect, many of us spent time cl... Read More

13 Gift Ideas for Celebrating a 50th Birthday

Do you know someone turning 50 this year? Turning 50 is a major milestone that should be celebrated in style. Here are some birthday gift ideas for a ... Read More

Wear a Scarf Like Dr. Birx

For me personally, the star of the coronavirus coverage has been the many scarves of Dr. Birx! She has found a way to elevate every outfit with a beau... Read More

Where to Buy the Best Bathing Suits Online

As summer approaches, it's time to start thinking about bathing suits. I don’t know about you, but I am ready for the pool, beach, lake or whatever ... Read More