Fashion Finds: Most Popular Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women
over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. However, finding jeans for women over 50 that are flattering is not that easy. Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which
jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.

Here are some things to consider before you make your selection:

  • High-rise jeans work best on most women. If you have absolutely no tummy, go for the low to mid-rise and try not to brag about them.
  • If you are ordering online, order two sizes – one bigger than you think you need and one the size you think you wear. Nothing is worse than going out to dinner in a pair of jeans so snug they cut off the connection between your stomach and your intestines
    (really bad for digestion too). You can always return the other pair.
  • Darker washes are always more slimming but a good pair of white jeans can be flattering for most women.

How many jeans do you really need?
According to the “The Princess of Resale” Lorena Shiff, you only need five:

  1. One true to your size (in any shape that works best for your body type).
  2. One size up (for those days that you feel bloated).
  3. A boyfriend cut, which means, straight leg, loose fit jeans – these work best for a casual weekend or running errands.
  4. A skinny jean, always great for any occasion from casual to party or even work, with high heels or boots, and a cute clutch, you are all set!
  5. A bootcut or even a flared if you want to extend the length of your leg. The bootcut is more versatile and you’ll keep in your closet longer but flares are definitely back in style and extend the length of the leg.

I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather.

The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our
favorite clothing item, it’s going to be often.

Here are some we think are the best jeans for women over 50.

(You’ll find our special UK+EU selections under the American options!)

H+M Shaping Skinny High Jeans

H&M, Shaping Skinny High Jeans, $50

Available in 6 colors, and sizes 25/30-36/34

Everlane Authentic Stretch High-Rise Skinny Ankle Jean

Everlane, Authentic Stretch High-Rise Skinny Ankle Jean, $68

Available in 4 colors, and sizes 23-33Everlane The Authentic Stretch High-Rise Cigarette Ankle Jean

Everlane, Authentic Stretch High-Rise Cigarette Ankle Jean, $78

Available in 3 colors, and sizes 23-33.

Wit & Wisdom, Ab-solution Itty Bitty Bootcut Jeans, $68 

Available in sizes 00-18, regular & Petite.

Wit & Wisdom High Waisted

Wit & Wisdom, Ab-Solution High Waist Skinny Jeans, $68

Available in sizes 00-18, regular & Petite.

Levi's 314 Shaping Straight

Levi’s® Womens 314™ Shaping Straight, $69
Available in 3 colors and sizes 26-34, multiple lengths.

Mimi Jean, High Rise Slim, $225.00

Available in 8 colors, and sizes 24-32

315 Shaping Boot Cut Jeans

Levi’s 315 Shaping Boot Cut Jeans with Sculpt:4-Way Stretch, $69
Available in 7 colors, sizes 25-34 and lengths 30-34.

Levis 715 Sculpting Jeans

Levi’s, 715 Boot Cut Jeans with Soft:Sculpt, $79
Available in 3 colors, sizes 24-34.

NYDJ Marilyn Stretch Straight Leg Jeans

NYDJ Marilyn Stretch Straight Leg Jeans, $109
Available in sizes 00-18, in Regular & Petite.


jen7 jeans

Jen7 High Rise Straight Leg Jean, $159
Available in sizes 0-14.

Pilco High-rise Bootcut

Pilcro, High-Rise Bootcut Jeans, $148

Available in sizes 24-32  Regular, Petite and Tall

AG Jeans Prima Mid-Rise Cigarette Jeans

AG Jeans, Prima Mid-Rise Cigarette Jeans, $215

Available in sizes 0-12J Brand 620 Mid-Rise Super Skinny Jeans

J Brand, 620 Mid-Rise Super Skinny Jeans, $228

Available in sizes 0-12

MOTHER The Weekender Mid-Rise Bootcut Jeans

MOTHER, The Weekender Mid-Rise Bootcut Jeans, $238

Available in Sizes 24-32

The High-Rise Slim Boyjean by MADEWELL

The High-Rise Slim Boyjean by MADEWELL, $128
Available in sizes 23-35.

NYDJ Marilyn Straight Jeans

Oprah’s Favorite Jeans
NYDJ Marilyn Straight Jeans, $109
Available in sizes 00-18.


UNIQLO Women Ultra Stretch High Rise Ankle Jeans

UNIQLO Women Ultra Stretch High Rise Ankle Jeans, £34.90


Short 5 Pocket Straight Length Jeans in Black

5 Pocket Straight Jean, £49.50




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