Mott+Bow Denim Editorial Shot

Fashion Finds: Most Popular Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. However, finding jeans for women over 50 that are flattering is not that easy. Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.

Here are some things to consider before you make your selection:

  • High-rise jeans work best on most women. If you have absolutely no tummy, go for the low to mid-rise and try not to brag about them.
  • If you are ordering online, order two sizes – one bigger than you think you need and one the size you think you wear. Nothing is worse than going out to dinner in a pair of jeans so snug they cut off the connection between your stomach and your intestines
    (really bad for digestion too). You can always return the other pair.
  • Darker washes are always more slimming but a good pair of white jeans can be flattering for most women.

How many jeans do you really need?
According to the “The Princess of Resale” Lorena Shiff, you only need five:

  1. One true to your size (in any shape that works best for your body type).
  2. One size up (for those days that you feel bloated).
  3. A boyfriend cut, which means, straight leg, loose fit jeans – these work best for a casual weekend or running errands.
  4. A skinny jean, always great for any occasion from casual to party or even work, with high heels or boots, and a cute clutch, you are all set!
  5. A bootcut or even a flared if you want to extend the length of your leg. The bootcut is more versatile and you’ll keep in your closet longer but flares are definitely back in style and extend the length of the leg.

I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather.

The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our favorite clothing item, it’s going to be often.

Here are some we think are the best jeans for women over 50.

(You’ll find our special UK+EU selections under the American options!)

Slim Boyfriend - Ridge

Mott & Bow, ‘Ridge’ Slim Boyfriend, $118

Ridge is a unique denim with an Old Rose Indigo color for that perfect slightly-worn-in look. Stretch added for comfort and a flattering fit. The reviews say it all!

Mott+Bow Slim Boyfriend-Monroe

Mott & Bow ‘Monroe’ Slim Boyfriend, $108

Monroe is an Italian denim with a slightly thicker denim for a more textured look, but with stretch. 20 month wash, hand sanded. stone washed, dried….a lot of time and care goes into these jeans.

Mott + Bow Mom-Mercer

Mott & Bow ‘Mercer’ Mom Jean, $108

Mercer is a super soft twill denim. It begins as a natural cotton color (which means it’s definitely not see-through!) and has a hint of stretch. Reviewers love how flattering they are, even for a white jean!

Mott+Bow Mom-Henry

Mott & Bow, ‘Henry’ Mom Jean, $108

Henry is a 100% cotton denim. Rigid, no stretch denim for a classic look.

PAIGE Brigitte Straight Jeans In Enchant

PAIGE, Brigitte Straight Jeans In Enchant, $225

The Brigitte is a relaxed boyfriend jean that fits slightly slim in the waist and hip, slouchy in the thigh and leg.  These relaxed boyfriend jeans made from soft stretch cotton are the perfect companion on laid-back days.

DL1961 Coco Mid Rise Curvy Straight

DL1961 Coco Mid Rise Curvy Straight, $168

Available in sizes 23-34, and 8 colors. 

The Coco is a mid-rise, full-length straight engineered to enhance hourglass figures. Designed with extra room through the hips, butt, and thighs, it will contour the bodies curves while providing a lean and lifted effect. Solo is a mid-to-dark wash with whiskered pockets, sanding, and contrast stitching. Curvy fit, generous through hip, thigh and seat; recommend purchasing one size down.

Everlane Authentic Stretch High-Rise Cigarette Jean

Everlane, Authentic Stretch High-Rise Cigarette Ankle Jean, $78

Available in 3 colors, and sizes 23-33.

Introducing the Cigarette Jean. With an extra-high rise and a slim-straight fit through the leg, this jean features a button fly and smoothing front pockets for a leg-lengthening effect. Plus, it’s made of an innovative fabric that has stretch for comfort—but still has an authentic denim look.

Levi's 314 Shaping Straight

Levi’s® Womens 314™ Shaping Straight, $70
Available in 3 colors and sizes 26-34, multiple lengths.

Style meets next-level shaping. Your favorite jeans with stealth technology that slims, smoothes and enhances. With a straight leg, these jeans feature a flattering mid rise and tummy-slimming technology, the added stretch ensures that you stay comfortable all day long and gives maximum recovery retaining the shape you love.

Wit & Wisdom, Ab-solution Itty Bitty Bootcut Jeans, $68 

Available in sizes 00-16.

Stretch jeans in a polished dark wash get a lean and leggy look from a slim cut balanced with a narrow boot-leg opening.

Everlane Authentic Stretch High-Rise Skinny Ankle Jean

Everlane, Authentic Stretch High-Rise Skinny Ankle Jean, $68

Available in 4 colors, and sizes 23-33 in Regular, Petite & Tall

Stretch denim—that actually looks like denim. This high-rise skinny has a form-flattering fit, with a figure-hugging 11″ rise and a classic skinny leg. It’s made of an innovative fabric with a high elasticity rate so it has comfortable stretch, with a gutsy, authentic look.

Wit + Wisdom, High Waist Kick Flare Jeans, $68

A playful and flattering kick-flare silhouette defines these trend-right jeans that every closet needs.

Wit + Wisdom Flexellent High Waist Slim Straight Leg Jeans

Wit + Wisdom, Flexellent High Waist Slim Straight Leg Jeans, $68

Raw hems add instant lived-in appeal to these supremely comfortable stretch-denim jeans.


UniqloUK High Waist Stretch Jeans

UNIQLO Women Ultra Stretch High Rise Ankle Jeans, £34.90

Our most flattering jeans are cropped at the ankle. In response to customer feedback, Uniqlo updated the brand tag for a softer feel. Premium ultra-stretch denim with an excellent expansion and rebound rate. Curved belt hugs the waistline for a form-fitting feel. Back pocket size and placement designed for a flattering effect.

Ponti Western Jeans

Ted Baker Strenti Ponti Western Jeans, £99

Upgrade plain T-shirts and blouses with the stylish STRENTI jeans from Ted. Adorned with subtly stylish western detailing, they make a contemporary addition to any off-duty ensemble.

High-Waisted Straight Leg Jeans

 3×1, Jesse High-Waisted Straight Leg Jeans, £255

These denim blue 3X1 Jesse high-waisted straight leg jeans are crafted from a stretch denim in a slightly cropped fit with a high rise waist. They showcase the standard trouser fly and button fastening with belt loops and the classic five jean pockets style, featuring silver-toned metal hardware attachments and are embellished with visible seam detailing at the hip.

Margot Straight Crop

Paige, Margot Straight Crop Jean in Hannie, £285

Margot Straight is Paige’s super high-rise style, featuring a classic straight leg fit. This jean is crafted from the brands Transcend Vintage denim for a supremely soft fit with comfort stretch built in. The new Hannie mid-blue wash for pre-spring comes highlighted with soft whiskering, fading, and chevron finishes

Emerson Boyfriend

Citizens of Humanity, Emerson Boyfriend Jean in Santiago, £330

The Emerson is the slimmest version of a boyfriend jean from Citizens of Humanity. With a low-rise and slim leg, the bestselling Emerson is cut just above the ankle and crafted from comfort stretch denim. Offering an authentic look with a touch of stretch, the Santiago wash is a dark blue denim with subtle whiskering and a distressed, watermarked hem.

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