In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. However, finding jeans for women over 50 that are flattering is not that easy. Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.
I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather.
The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our
favorite clothing item, it’s going to be often.
(You’ll find our special UK+EU selections under the American options!)
Style meets next-level shaping. Your favorite jeans with stealth technology that slims, smoothes and enhances. With a straight leg, these jeans feature a flattering mid rise and tummy-slimming technology, the added stretch ensures that you stay comfortable all day long and gives maximum recovery retaining the shape you love.
These jeans combine next-level shaping with throwback style. Made with high-performance stretch fabric, designed to move in every direction that sculpts and molds. Built-in recovery helps them keep their shape.
Stretch denim—that actually looks like denim. This high-rise skinny has a form-flattering fit, with a figure-hugging 11″ rise and a classic skinny leg. It’s made of an innovative fabric with a high elasticity rate so it has comfortable stretch, with a gutsy, authentic look.
Introducing the Cigarette Jean. With an extra-high rise and a slim-straight fit through the leg, this jean features a button fly and smoothing front pockets for a leg-lengthening effect. Plus, it’s made of an innovative fabric that has stretch for comfort—but still has an authentic denim look.
Not too long, not too short – the NYDJ Barbara Bootcut Jeans in Premium Denim fit just right. Our exclusive Lift Tuck® Technology uses a proprietary slimming panel with a patented criss-cross design to give this comfortable, go-to style its superior shaping powers. Get a flatter-looking midriff and a perfect rise, so you can look and feel your best. No gaps, no problems. A traditional bootcut fit and classic five-pocket styling add an effortless appeal to this closet staple.
The easy, figure-elongating construction of the NYDJ Marilyn Straight Women’s Jeans in Sure Stretch® Denim pairs well with everything, thanks to a flattering waist and a versatile, straight fit. Lift Tuck® Technology uses a proprietary slimming panel with a patented criss-cross design to shape and support your curves for an always-sleek silhouette, so you can look, feel and wear one size smaller. For an extra touch of cool, this style features a wide released hem with a clean edge
The Hepburn is a high-rise, wide-leg with a figure-flattering contoured waistband. Fitted through the waist and butt, it features a billowy, fashion-forward cut with a modern-day, vintage feel.
The Coco is a mid-rise, full-length straight engineered to enhance hourglass figures. Designed with extra room through the hips, butt, and thighs, it will contour the bodies curves while providing a lean and lifted effect. Solo is a mid-to-dark wash with whiskered pockets, sanding, and contrast stitching. Curvy fit, generous through hip, thigh and seat; recommend purchasing one size down.
Crafted from a super-stretch fabric for maximum comfort and flexibility, the Lux jeans are designed to enhance the body’s silhouette. Designed in a contoured fit to fall neatly on the ankle, our mid-rise skinny denim sits between the hips for a natural and flattering wear.
Balancing laidback LA sensibilities with New York edge, Joe’s Jeans are crafted of premium quality, innovative fabrics in flawless fits. Since 2001, a distinctive, fit-first approach to classic silhouettes has made the brand a forerunner in premium denim and a favorite of vintage-modern style mavens worldwide. These jeans are roomy enough to style with your ankle boots, but not as dramatic as the flare, these bootcut jeans feel sensibly wearable – and eternally chic.
Versatile stretch-fit pants in flared leg silhouette can be dressed up or down with a jacket or tee.
Straight-leg ankle stretch jeans with button fly and classic five-pocket styling. MOTHER was founded in 2010 by Lela Becker and Tim Kaeding. With extensive denim backgrounds, they were determined to do it all differently, using technology to advance quailty and fit.
Roomy enough to style with your ankle boots, but not as dramatic as the flare, these bootcut jeans feel sensibly wearable – and eternally chic.
Crafted from a 360°, four-way stretch using ISKO Blueskin technology, the Skye jeans in light-grey are designed for freedom of movement and engineered to maintain their shape after repeated washes. Designed in a contoured fit to fall just below the ankle, our high-rise skinny denim sits high on the waist for a flattering wear.
Our most flattering jeans are cropped at the ankle. In response to customer feedback, Uniqlo updated the brand tag for a softer feel. Premium ultra-stretch denim with an excellent expansion and rebound rate. Curved belt hugs the waistline for a form-fitting feel. Back pocket size and placement designed for a flattering effect.
Upgrade plain T-shirts and blouses with the stylish STRENTI jeans from Ted. Adorned with subtly stylish western detailing, they make a contemporary addition to any off-duty ensemble.
These denim blue 3X1 Jesse high-waisted straight leg jeans are crafted from a stretch denim in a slightly cropped fit with a high rise waist. They showcase the standard trouser fly and button fastening with belt loops and the classic five jean pockets style, featuring silver-toned metal hardware attachments and are embellished with visible seam detailing at the hip.
Margot Straight is Paige’s super high-rise style, featuring a classic straight leg fit. This jean is crafted from the brands Transcend Vintage denim for a supremely soft fit with comfort stretch built in. The new Hannie mid-blue wash for pre-spring comes highlighted with soft whiskering, fading, and chevron finishes
The Emerson is the slimmest version of a boyfriend jean from Citizens of Humanity. With a low-rise and slim leg, the bestselling Emerson is cut just above the ankle and crafted from comfort stretch denim. Offering an authentic look with a touch of stretch, the Santiago wash is a dark blue denim with subtle whiskering and a distressed, watermarked hem.
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