If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Shop

If you’re in your PRiME, you’ll love the selections in our shop!


Spring Dresses for Prime Women

Colorful is the word for spring dresses, and it's not surprising since we are coming out of a year-long pandemic that has had all of us in the doldrum... Read More
best jeans for women over 50

Best Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named linger... Read More
Eater Brunch Outfit Idea

Spring Fashion: For Easter, Weddings and More

Spring has sprung! The flowers are out, and the longer days and extended sunshine are brightening our spirits. We're pushing our coats to the back of ... Read More
Prime Women Top Picks
Prime Picks

Prime’s Top Picks 2020

To say that 2020 wasn't the best year for everyone would be a major understatement. We had to learn a new way of life than what we were used to, but w... Read More
10 Stylish Medical Alert Bracelets

10 Stylish Medical Alert Bracelets

Nobody wants to wear a medical alert bracelet, but many of us have to. Luckily over the years, medical bracelets have become way more fashionable. In ... Read More

The Best Post Christmas Sales

We’ve almost made it through 2020! What better way to spend it then indulging in some post Christmas shopping for yourself?! Here are the post Chris... Read More


This winter an absolute essential for your closet is the coatigan. The coatigan, essentially just a long cardigan that is a slouchy, softer iteration ... Read More
Polished and Professional Outfits For Women That Are Always In Style

Polished Wardrobe Essentials for the Ageless Woman

Picking classic, professional outfits for the over-50 woman is critical; even more so than it was when we were younger. We've outgrown following the l... Read More
Head-To-Toe Neutral Tones To Try This Season And Beyond | PRIMEWomen.com

Head-To-Toe Neutral Tones To Try This Season And Beyond

Just in time for cooler temperatures and the prospect of stepping back into the work world, designers are serving up a luxe selection of head-to-toe n... Read More
where to buy the best workout clothes

Where to Buy the Best Workout Clothes

Are you itching to move, but realizing your same old sweatpants and T-shirt won’t cut it? Wearing the right workout clothes—ones that function (a ... Read More
summer dresses

5 Great Types of Summer Dresses

Summer is right around the corner, and it's time to start thinking about summer dresses. With the stay home orders in effect, many of us spent time cl... Read More
gift ideas for a 50th birthday

13 Gift Ideas for Celebrating a 50th Birthday

Do you know someone turning 50 this year? Turning 50 is a major milestone that should be celebrated in style. Here are some birthday gift ideas for a ... Read More