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If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Shop

If you’re in your PRiME, you’ll love the selections in our shop!

Fashion

Sultry, Sexy, Classic: Trench Coat Fashion

When it comes to coats, you have your parkas, your faux furs, your pea coats and your swings, but the one that has made its mark throughout history in... Read More
Fashion

Shoes We Love!

Shoes we love cover the gamut and there's nothing that makes us happier than buying a new pair. This year's crop will give even the most Carrie Bradsh... Read More
Fashion

Sneakers Nation

Where have all the stilettos gone? It may seem like a nanosecond, but sneakers--the antithesis of high-heels--have been basking in the fashion limelig... Read More
stylish dresses
Fashion

Dresses to Fall For This Autumn/Winter

Dresses are one of the most versatile pieces of clothing to wear, for ease, comfort and self-expression. That doesn't mean every stylish dress on the... Read More
Fashion

Fashion Finds: Most Popular Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named linge... Read More
handbag styles
Fashion

Our Guide to Handbag Styles

Ask any stylist about the one element in a woman’s wardrobe that tells the story of who she is and they will likely say: “her handbag.” You can ... Read More
cropped jeans
Shop

Fashion Finds: Top 10 Cropped Jeans

With the temperature rising, so must our denim hems! While most women over 50 are not going to venture into the "daisy duke" territory, and may be a... Read More
summer fashion essentials
Shop

10 Summer Fashion Essentials Under $100

So much internet, so little time! We scrubbed the best of the best for this season's Top 10 Under $100 Wardrobe Essentials for women over 50 - the sum... Read More
white blouse
Fashion

Fashion Finds: Top 5 White Blouses for Women

The White Blouse, not unlike the mythical White Rabbit of Alice's wonderland, is ever-present and always a closet must-have. Gone are the days of the ... Read More
summer accessories
Shop

Cool Summer Accessories for Hot Days

Summertime is here, and you've likely already picked your suits, but what about the summer accessories like shoes, hat, bags, coverups? Not quite ther... Read More
undergarments
Fashion

Getting Intimate with Your Undergarments

As we age, subtle and not so subtle shifts takes place. Gravity inevitably takes control and having brought life into the world doesn't exactly aid in... Read More
Fashion

Slide into Swim Season in Style

Swimsuits are a sign of summer, relaxation, and vacations, yet somehow are also the harbinger of body-image stress and endless searches for the perfe... Read More