If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Shop

If you’re in your PRiME, you’ll love the selections in our shop!

Extra-long tunic top with leggings

Extra-Long Tunic Tops for Leggings

Leggings have become a core piece in our closet. While they started out as the perfect workout option in exercise classes, they quickly moved their wa... Read More

The Power of the Classic White Shirt

In a closet full of season-specific trends, the classic white dress shirt is the great equalizer, the bottom line, the very definition of a wardrobe s... Read More
What are treggings

What Are Treggings?

At this point, treggings aren't a fashion trend that's just now coming to light. On the contrary, they've been popular for a few years, mostly due to ... Read More
Capsule Wardrobe Travel Clothes for Women

Clever Capsule Wardrobe: Stylish Travel Clothes for Women Over 50

I know that for most of us, travel isn't in the cards right now. With the recent spike in cases, most of us have resigned ourselves to the fact that i... Read More
Best Jeans Women Over 50

Best Jeans for Women Over 50

For many years now, women over 50 have named jeans as their favorite item of clothing. You'd probably not be surprised to hear that very few prefer li... Read More
Cocktail Heels
Beauty & Fashion

Shoes To Wear With Cocktail Dresses

A good pair of shoes can make all the difference for pretty much any situation, be it a good pair of running shoes when exercising or the perfect pair... Read More
Travel necessities

Here’s What to Pack in Your Carry-On This Weekend

We know that women over 50 are busier than ever. You're starting new businesses and exploring the world, and having a quick list of weekend travel ess... Read More
Summer black or an all black wardrobe

Summer Black

There's a reason so many women wear all or mostly black. Audrey Hepburn, Louise Brooks, Norma Kamali, and Chanel, to name a few. Black always looks el... Read More
Dog and woman wearing cool summer accessories

Cool Summer Accessories for Hot Days

We're smack dab in the middle of summer, so you've likely already picked your swimsuits and cover-ups. But what about the summer accessories like shoe... Read More
11 Best Walking Shoes

11 Best Walking Shoes

Walking is one of the healthiest ways to exercise and offers a wealth of benefits both physically and mentally. One of the biggest advantages when it ... Read More
summer fashion essentials

10 Summer Fashion Essentials Under $100

So much internet, so little time! We scrubbed the best of the best for this season's Top 10 Under $100 summer wardrobe essentials for women over 50 - ... Read More
Best stores for women over 50

10 Best Clothing Stores for Women Over 50

One of the misconceptions about our society is that the older you get, the more frumpy, boring, and shapeless your clothes become.  This is tr... Read More