If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Shop

If you’re in your PRiME, you’ll love the selections in our shop!

Prime Picks

Prime Pick: Yeti Drinkware & Tumblers

For this week's Prime Pick, we're bringing you epic, must-have, insulated Yeti drinkware, according to our VP of Strategic Alliances-Maureen, and our ... Read More
The Breville Panini Press and Espresso Maker are kitchen must-haves.
Prime Picks

Prime Pick – The little appliance I’d take to a desert island

Let me start by emphasizing I never wanted to buy this device. My son made me. We went to Whole Foods and it was on the Amazon Treasure Truck and he t... Read More
Best Handbags for Women Over 50

Best Handbags for Fall and Winter

Ask any stylist about the one element in a woman’s wardrobe that tells the story of who she is and they will likely say: “her handbag.” You can ... Read More
Classic White Shirt

The Power of the Classic White Shirt

In a closet full of season-specific trends, the classic white dress shirt is the great equalizer, the bottom line, the very definition of a wardrobe s... Read More
Athleisure with a ballet look

Athleisure Wear for Women Over 50

Athleisure Wear. Truly an American-born wardrobe staple, we can take 'comfy' to a whole other level. Designers caught on to this and created beautiful... Read More
What are Treggings?

What Are Treggings?

What are treggings - seriously? Treggings are the greatest trend to come along since leggings and jeggings - really? That's the word on the street ... Read More
Best Online Plus Size Clothing for Women

Top 8 Plus-Size Clothing for Online Shopping

Curvy Clothing for Women over 50 Being a woman over 50 often comes with a life-shift that effects your closet as menopause causes weight fluctuations... Read More
The Best White Jeans for Women

The Best White Jeans for Women

Forever free of the rule of not wearing white after labor day, the hunger year round for a great pair of white jeans grows season after season. White ... Read More
summer accessories

Cool Summer Accessories for Hot Days

We're smack dab in the middle of summer, so you've likely already picked your suits and cover ups, but what about the summer accessories like shoes, h... Read More
comfortable travel clothes

Fashion Finds: Comfy Travel Clothes

Traveling can be a hassle but your traveling clothes don't have to be part of the problem. With so many great fabric options from knits to lycra, no o... Read More

Sneakers Nation

It may seem like a nanosecond, but sneakers--the antithesis of high-heels--have been basking in the fashion limelight for several years now. Credit th... Read More
White Blouese

Fashion Favorites: Top 5 White Blouses

The White Blouse is ever-present and a closet must-have. Gone are the days of finding only a button-up-Oxford, which as much as we loved, needed a bit... Read More
Mott & Bow Women's Jeans Ad