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What To Look For In a Foundation | PRIMEWomen.com
Skin Care & Make-Up

What To Look For In a Foundation

Have you ever tried to buy a foundation and were so overwhelmed that you bought the first one you found and got the heck out of dodge? The good news — there is a method for finding the right foundation. Below are the questions to ask when you are on your search, along with what to look for in a foundation.

Forget the current foundation trend

We see it in the media and in-person all the time — that caked-on, heavy façade of foundation. But if you look at any red carpet makeups or award show attendees such as Meryl Streep or Helen Mirren you will notice that they look like themselves. They might have an amazing lip or eyeshadow done, but their foundation is a lighter coverage. When you see photos or films of them sans makeup they really don’t look that much different either unlike some younger stars seeing them with and without makeup can be a huge difference!

And since it is the trend, the market is saturated with these heavy-coverage products. They target a specific audience and, let’s be honest, mature women are not it. So let’s not even bother with that type of coverage. Let’s go for something light, airy, and protective!

Practice a proper skincare regimen

Have you ever put on your foundation and then thought, “Funny, my skin didn’t SEEM that dry?!” Or when we apply under-eye concealer and it finds those under eye wrinkles. Just like magic, they’re much more noticeable. These are prime examples of how makeup can work against us.

It’s so important to practice a skincare regimen that includes moisturizing and routinely doing mask treatments. In doing so, we are taking the first step in plumping up our epidermises and diminishing the appearance of some of those wrinkles.

Just by washing our faces in the morning and evening, we are giving it a wonderful big drink of water. And then by moisturizing and hydrating with an oil, serum, or lotion, we are trapping that moisture within our skin’s layers. This ensures our skin is fresh and healthy when we go to apply our makeup. This practice also helps eliminate harsh texture that grabs onto our concealers and foundations.

What to look for in a foundation

Mature skin tends to have a harder time holding onto moisture, elasticity, and even skin tone. So let’s focus on products that will help with all these things while also assisting us in maintaining a youthful, glowing appearance. Having a foundation with a heavy matte finish is the antithesis of what we are looking for. With extra textures and little nooks and crannies that mature skin can tend to have, this type of coverage can find all the areas of our face we don’t care for and magnify them exponentially. 

Look for Foundations That Hydrate

Wearing a hydrating foundation like Makeup For Ever’s Water Blend ($34) is a great way to get a little bit of coverage while hydrating. It is 80% water and even contains mango butter to keep skin looking gorgeous. It’s also buildable so you can layer it for a little extra coverage if you need to.

Hyaluronic Acid — Look For It

If you’re searching for an extra hydrating foundation, scan the ingredient list for hyaluronic acid. You’ll find this magical ingredient in quite a few foundations if you do the research. This naturally-occurring element can hold up to 500 times its own weight in water so it really plumps everything up. Hourglass Illusion Hyaluronic Skin Tint ($56) is amazing. And it’s great that it’s just a hint of color while keeping you looking nice, fresh, and glowing. 

Foundations For Brightening Skin

If you’re aiming to brighten your skin a bit, what to look for in a foundation is something that adds glow. NARS Sheer Glow Foundation ($47) is a great choice. It even has antioxidants to help brighten skin tone over time and even everything out while giving you a little bit of that dewy glow. I do love this because when you wear it after a few weeks it is helping fight the good fight whilst being chock-full of awesome vitamins. And NARS was originally a skincare line so you know they have your skin’s health in mind whilst creating their products!

You’re probably already aware that we’re going to mention the importance of sunscreen. But it is so important, especially on your face. This is the one part of the body we cannot hide. We can shade it, but not hide it. Those aiming to keep makeup short and sweet should reach for a moisturizer that contains UV protectants. The same applies to foundation — make sure it contains SPF!  One of the best is IT Cosmetics Your Skin But Better CC+ Cream ($39.50). This one contains 50 SPF, along with vitamins and peptides to keep the skin in tip-top shape. 

The Award-Winning Foundation For All Skin Types

Shopping for foundations can definitely be overwhelming. But when something has won multiple awards, it’s worth a second look. Giorgio Armani Luminous Silk Foundation ($64) has won both InStyle’s “Best Liquid Foundation” award and Harper Bazaar’s “Best Anti-Aging Foundation” award. This buildable foundation is available in a wide variety of shades for all skin tones, so you can find your true match.

So next time you are at a makeup counter, ask questions! “What are the active ingredients and will they help with sun damage?” “What kind of vitamins or anti-aging peptides does this contain?” “Will this protect me from harmful UV rays?” “What can I wear that will give me an intrinsic glow or keep me hydrated?” We hope some of these tips will help you understand what to look for in a foundation, so you can select the right one for you! 

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