Author Archives: Valerie Freeman

What are Treggings?

What Are Treggings?

What are treggings - seriously? Treggings are the greatest trend to come along since leggings and jeggings - really? That's the word on the street from the fashion gods. Okay, so we all love leggings - easy to wear, keeps those jiggling bits in place, no thick waistband/zipper/button in front… Read More
  • Valerie Freeman |
  • September 30, 2018
Nancy A. Hughes Feature
Featured Women

Inspirational Women in Their Prime: Nancy A. Hughes

What’s a woman to do when she leaves the big city where she grew up and finds herself in a very small town with few options for a career? That’s the story behind mystery writer Nancy A. Hughes. Nancy grew up in Pittsburgh, graduated from Penn State in journalism and… Read More
  • Valerie Freeman |
  • September 15, 2018
Featured Women

Madonna: The Material Girl Still Breaking Barriers at 60

I can't believe Madonna is 60 this week. I remember watching the movie Desperately Seeking Susan and watching the video for "Like a Virgin" over 30 years ago and thinking "Wow, this girl is unique!" And so the uniqueness continues to this day. Over 40 years later she is not only… Read More
  • Valerie Freeman |
  • August 15, 2018
Candice Jane Diane and- Mary- in Book Club
Books and TV

Why the Critics Got it Wrong on The Book Club Movie

A group of us Prime Women over 50, actually over 60 and some over 70 went to see The Book Club this past weekend. And despite what the critics say, it was an enjoyable laugh-filled hour or so filled with what women our age deal with on a regular basis… Read More
  • Valerie Freeman |
  • May 30, 2018
Donna Richardson
Featured Women

Inspirational Women in Their Prime: Donna Richardson

A few weeks ago, I was invited to a friend’s house for a continued conversation among women as part of Women’s History Month. One of the many accomplished women I met was Donna Richardson. Donna handed me a card that read “Donna’s Tiny House Boutique.” I’ve always been fascinated by… Read More
  • Valerie Freeman |
  • May 16, 2018
Leadership Growth

Are Women in Their 60s Now Poised To Rule The World?

This post on women in their 60s is an encore publishing of a popular article by PRiME founder and contributor Valerie Freeman that first appeared on PrimeWomen.com in July 2015. It's just as relevant today and worth revisiting. "Are Women in Their 60s Now Poised To Rule The World?" That was… Read More
  • Valerie Freeman |
  • October 29, 2017
watercolor portrait
Featured Women

An Artist’s Way of Seeing: Watercolor Portrait Artist Mary Whyte

I had the pleasure of meeting Mary Whyte at a party in Jackson Hole, Wyoming in August. The friend who introduced me to her said “Do you know who she is?” and embarrassed that maybe I should know her, I admitted, “Yes, but tell me more!” It seems, to my… Read More
  • Valerie Freeman |
  • September 17, 2017
Personal Growth

Say Hello to the Ageless Generation: We’re in Our Prime

My mother was old at 50. She wore those cotton house dresses from the local discount store and plastic house shoes. Occasionally, she would spiff up a bit for church by getting her hair poufed and sprayed, and added a bit of lipstick and put on a nicer house dress… Read More
  • Valerie Freeman |
  • August 11, 2017
Featured Destinations

Find Fun for Everyone in Durango, Colorado This Fall

If you’re looking for a fall getaway with beauty (mountains and rivers), food (great restaurants and bars), entertainment (theatre, art, music, shopping), activities (train rides, escape rooms, float trips, fishing, horseback riding, hiking, zip lining, spa, jeep tours) and history (historic hotels and museums) think about traveling to Durango, Colorado. Durango… Read More
  • Valerie Freeman |
  • July 20, 2017
Veuve Clicquot Tour
On The Town

On The Town: Veuve Clicquot Tour

If you're spending time in Paris, take a quick 45 minute side trip by train to Reims, France. Reims, the center of champagne production, is a beautiful town and home to three UNESCO World Heritage sites - Notre Dame Cathedral, the Palace of Tau and the Saint-Remi Museum (formerly a 17th and… Read More
  • Valerie Freeman |
  • October 17, 2016
State Fair of Texas
On The Town

On The Town at the State Fair of Texas “Big Tex Choice Awards”

My taste buds and olfactory receptors are always on alert in anticipation of the Big Tex Choice Awards, the annual decadent fried food contest of the State Fair of Texas, which occurs about 5 weeks before the Fair actually opens. Eight finalists are chosen from a whole slew of clever… Read More
  • Valerie Freeman |
  • September 3, 2016
James Beard House Dinner
Food and Wine

The Most Unique Gastronomic Experience in New York City

Is there anyone out there who doesn't know James Beard? At least you've heard of him, right? He passed away 30 years ago, but his legend lives on in over 20 cookbooks - the James Beard Foundation and the James Beard Awards. In his day, he was also a teacher, syndicated… Read More
  • Valerie Freeman |
  • July 7, 2016

About Valerie Freeman

Valerie Freeman

Valerie is the CEO of Imprimis Group, Inc., BravoTech, Freeman+Leonard, ANSERTEAM, LLC, leading suppliers of staffing, recruiting, human resource and outsourcing services. Imprimis has been named one of the largest independently owned staffing services in Texas, and ANSERTEAM has been named one of the top privately owned companies in the U.S. and fastest growing woman-owned firms for the last three years. Contact her through LinkedIn.