Author Archives: Ann Franks

Personal Growth

Editor’s Note: October Treats

Hello, everyone! How was your September? We have been working on some exciting programs that will be rolling out soon - like our weight management program trial. Thank you to those  who have volunteered to participate! Now, we have all sorts of treats lined up for you in October. Fashion… Read More
  • Ann Franks |
  • October 1, 2018

Mad, Mad, Mad for Plaid

There is something so comforting and spirit-lifting about plaid. Thank goodness, designers agree, as one of the more sensible trends seen on runways (and on the streets as evidenced by the photo above during London Fashion Week) for fall was a plethora of tartans. We aren't talking the 90s plaids… Read More
  • Ann Franks |
  • September 19, 2018
Personal Growth

Editor’s Note: September Highlights

Hello, everyone! I don't know about you, but I am ready for fall. It's my favorite time of year, not only because of the more temperate weather here, but because of the fashions. I love boots and sweaters and everything related to cooler weather. But aside from that, there are… Read More
  • Ann Franks |
  • September 3, 2018
comfortable shoes

Adrian Allen Shoes: Elegance Never Felt So Good

Sponsored Post One of the great perks of this job is being exposed to products I might never have come across on my own. For instance, in this case, Adrian Allen's stylish, yet comfortable shoes. Gwen Allen, the founder of Adrian Allen shoes got into this business (thank goodness) because like… Read More
  • Ann Franks |
  • August 4, 2018
Personal Growth

Editor’s Note: August Anticipations

Hello, everyone! August is here and we have so many great articles coming up I don't know where to start! There will be posts on fall fashion trends (yes, already!), we will be flagging items to buy now during the upcoming sales, covering some transitional items that will get you… Read More
  • Ann Franks |
  • August 1, 2018

Neckglasses: Reading Glasses You’ll Actually Want to Wear

Sponsored Post It began in my mid-40s. My husband and I would be in a restaurant, a dimly lit, romantic-type restaurant, and the waiter would hand me the menu. The menu that was apparently written in the world's smallest font, in a text color that is just a shade darker… Read More
  • Ann Franks |
  • July 26, 2018
women over 50

Dear World: We’re Not Dead Yet

Dear World, (that includes you - advertisers, media, Hollywood, and fashion designers) As the saying goes, “Reports of my death have been greatly exaggerated.” As women over 50, we battle that “report” on a daily basis, sometimes, almost believing it ourselves. Who’s to blame us? We certainly rarely see ourselves represented in… Read More
  • Ann Franks |
  • July 25, 2018
Amazon Prime Day

Prime Women Love Amazon Prime Day

If you haven't been hearing the buzz around Amazon Prime Day, you must be off the grid. But luckily, you haven't missed out yet because the official start is Monday, July 16, 2018 at 3:00 p.m. EDT. This year, Prime Day runs six hours longer than in years past. So,… Read More
  • Ann Franks |
  • July 16, 2018
Featured Women

Inspirational Women in Their Prime: Barbara Hannah Grufferman

Barbara Hannah G​r​ufferman​ is what you could call a "prime woman" motivator. Author of The Best of Everything After 50, she is a frequent contributor to HuffPost and AARP, and has been a guest on the Today Show, CBS Morning Show, Good Morning America, The Doctors, Live with Kelly &… Read More
  • Ann Franks |
  • July 15, 2018
Personal Growth

Coming Your Way in July

Hello, everyone! July is here, which shockingly means we are more than half way through the year. Time is flying by! Here in the U.S., we will be celebrating the 4th of July (our Independence Day) by eating lots of grilled foods, watching parades, firework shows, and trying to stay… Read More
  • Ann Franks |
  • July 1, 2018
milestone birthday
Personal Growth

No Regrets: Accomplishing Great Things with Age

Do you have a birthday approaching that is causing you to think way too much about, well, everything? Maybe you are looking back at that previous milestone birthday and what you had planned for yourself. Back then, perhaps you'd set personal goals like how you were going to spend more… Read More
  • Ann Franks |
  • June 25, 2018
Personal Growth

Editor’s Note: What’s Hot and Happening in June

Welcome to June! It's drifting into the 100 degree range in Dallas, Texas this coming week. Trust me, we are not looking forward to a long summer of this! But we have plenty of distractions ahead. While things are heating up outside, we are working on some hot topics for… Read More
  • Ann Franks |
  • June 1, 2018

About Ann Franks

Ann Franks

Ann Franks is editor in chief of PRiME. She has over 30 years’ experience writing for Radio & TV advertising, marketing and public relations. Her first professional job was writing the synopsis of daytime dramas for a charge-per-call service. She has worked for advertising agencies where she produced commercials for everything from Quarter Pounders to Chevy Pickups, and for architecture firms, creating their marketing materials, composing and editing proposals for hospitals, airports and corporate headquarters. As editor in chief, she focuses on topics she is passionate about: Travel, Fashion, Second Acts, Relationships, Wellness and Entertainment.