To say that 2020 wasn’t the best year for everyone would be a major understatement. We had to learn a new way of life than what we were used to, but we have made it through and are stronger for it! After looking through all of the products we used and experimented with over the last year, we compiled a list of our best picks. And don’t worry, even if you missed making a purchase last year there is still time to buy them! These are our favorite hair products, skin care, makeup, body care, bras, and jeans from 2020. They lifted our (and your!) spirits and kept us going. They made life easier, and a bit more fun! We’re here to lead you to the true standouts – are you ready for our Prime time picks?

Top Hair Picks:

CryoCare The ColdBrush, $189.98

The ColdBrush actively drives moisture into all types of hair (including extensions), and it’s designed for use whether your locks are wet or dry. Add CRYOTHERAPY to your daily hair care routine with this amazing brush from BaBylissPRO. 

Raincry Restore Large Reinforced Brush, $100

The Raincry Restore is a professional paddle brush used for daily grooming that helps restore your hairstyle and encourage healthier hair. This brush is recommended for all hair types and is safe to use on extensions. The Raincry features reinforced boar bristles to deeply penetrate to the root area, and the flexible, latex pneumatic cushion helps to enhance vitality by gently messaging your scalp. Each brush is hand painted in France to give it a beautiful, unique look. Oh la la!

Porcelain Ceramic Carrera2 Dryer, $79.99

The Carrera2 Dryer (from BaBylissPRO) offers an advanced form of the finest commercial-grade porcelain ceramic. The improved heat distribution and increased far-infrared heat leaves hair looking healthy and shiny. The Carrera2 has a professional AC motor that dries hair fast, making it perfect for any hair type or style. Contrary to most dryers, this all-star offers 6 heat/speed settings to suit any need. The rubberized housing provides a sure grip that allows you to dry your hair in comfort.

Verb Ghost Weightless Hair Oil, $18

Verb Ghost Oil is a weightless, restorative oil that hydrates, strengthens, and smooths strands for shiny, frizz-free hair.

L’Oreal Paris Hair Color Root Cover Up Temporary Gray Concealer Spray Light Brown, $19.94

Magic Root Cover Up is a temporary cover up spray that conceals grays in seconds for flawless roots. This magical spray gives seamless coverage with a lightweight formula that leaves no smudging or sticky residue when dry. For an added bonus, it’s ammonia and peroxide free!

Root Touch-Up Stick, $28

The dpHUE Root Touch-Up Stick delivers when and where you need it most. Instantly cover or blend roots and grays with this easy-to-use double ended stick, designed with color on one end and a blending brush on the other. Available in 4 shades, the slanted stick is optimal for easy application and its long-wear formula is sweat resistant and won’t rub off or transfer until your next wash.

Top Skin Picks:

Super Bounce Hyaluronic Acid serum, $28

Three molecular weights of Hyaluronic Acid pull moisture deep into the skin (and keep it there) to instantly smooth the skin’s surface.

Tensage Intensive Serum 40, $136

Tensage Intensive Serum 40 features a high level of growth factors to significantly reduce and prevent the visible signs of aging. It also dramatically reduces downtime from procedures like micro needling, lasers, and chemical peels by stimulating youthful cell growth. This allows it to smooth wrinkles, boost collagen and elastin, and maintain moisture levels.

PCA Skin Perfecting Neck Cream, 3 oz, $54.96

Perfecting Neck and Décolleté Cream is a unique corrective cream that’s specifically formulated for the delicate skin on the neck and chest. It’s designed to strengthen, firm, and minimize redness and skin discoloration.

Daily Hydro-Drops Facial Serum, $98

Obagi’s Daily Hydro-Drops Facial Serum is formulated with an innovative, moisture-preserving formula that utilizes Isoplentix Technology to provide vitamin B3, Abyssinian oil, and hibiscus oil in their purest forms. It helps to soften the appearance of fine lines and wrinkles and support the skin’s protective barrier.

SkinMedica TNS Essential Serum (1 oz.), $238.85

SkinMedica’s TNS Essential Serum features two active formulas that dispense from separate chambers and are blended together to create a powerful solution that helps smooth wrinkles and regenerate skin cells for a more youthful appearance.

Killer Lashes Collection, $180

Craving killer lashes? Look no further! The Killer Lashes® Collection features everything you need for beautiful, healthy, voluminous lashes, including our cult-favorite, RevitaLash Advanced.

Top Makeup Picks:

Too Faced Born This Way The Natural Nudes Eyeshadow Palette, $48

This variety of modern nudes ranges from flattering mattes that enhance your unique and beautiful undertones to sultry metallic, shimmer, and sparkle shades for a sexy radiance. The shades are highly pigmented, have a creamy texture, are easy to blend, have one-swipe payoff, and have instant pickup with a brush.

Chanel Le Volume De Chanel Waterproof Mascara, $32

The innovative formula in le Volume de Chanel’s waterproof mascara expands, plumping lashes to their fullest. The mascara features an exclusive Snowflakes brush that combines short and long bristles to deliver an extreme, eye-opening effect.

Stay All Day® Liquid Lipstick, $22

Stay All Day Liquid Lipstick offers a creamy-matte, full-coverage lip color that delivers intense moisture with bold, long-lasting color. It stays in place for up to six hours of continuous wear so you aren’t constantly reapplying.

Cream Lip Stain Liquid Lipstick, $15

This bestselling ultra-pigmented lip color glides on smoothly, transforming from a cream into a silky, lightweight stain that won‘t bleed or crack. Infused with avocado oil, the formula delivers rich color that feels comfortable, is never sticky, and won‘t dry out your lips.

Luminous Silk Perfect Glow Flawless Oil-Free Foundation, $64

Luminous Silk offers an award-winning, oil-free foundation that delivers buildable, medium coverage, and a luminous finish for a natural, flawless makeup look.

Water Blend Face & Body Foundation, $43

Water Blend Foundation is a lightweight, water-gel foundation for the face and body that provides buildable coverage with a natural-looking, dewy glow.

Diorskin Nude Air Serum Foundation, $53

A precursor in the art of natural, Dior innovates and broadens its nude makeup expertise with Diorskin Nude Air. This weightless, ultra-fluid serum foundation is as light and beneficial as a breath of fresh air and gives you an enhanced complexion with sheer correction.

Original Loose Powder Foundation, $32


With mineral-based, non-chemical Broad Spectrum SPF 15, ORIGINAL Foundation also protects from damaging UVA/UVB rays. Unlike chemical sunscreens that absorb UV rays, mineral-based sunscreens work to immediately block UV rays from absorbing into the skin.

Top Body Picks:

UV Clear Broad-Spectrum SPF 46, $36

UV Clear Broad-Spectrum SPF 46 by EltaMD provides protection to your complexion to shield your skin from harmful UVA and UVB rays. Fragrance-free, this face sunscreen’s smooth formula includes sodium hyaluronate to moisturize while lactic acid refines the skin to clear pores and reduce shine.


Tinted Eryfotona Ageless Ultra Light Emulsion SPF 50, $60

Protect, repair, and correct with Eryfotona Ageless, an ultralight, tinted mineral sunscreen that helps fight the signs of photoaging. Its innovative formula uses 100% mineral SPF 50 sunscreen, as well as a special blend of peptides, antioxidants, and DNA Repairsomes® that repair existing sun damage and reduce the appearance of fine lines and wrinkles.

Healthy Glow Sunless Tan SPF 40, $38

Healthy Glow Sunless Tan is a moisturizing tanning spray-lotion that protects while delivering natural-looking, buildable color.

The Body Illuminating Self-Tan Drops, $59


Look no further for an effortless tanning solution than TAN-LUXE The Body. A tailor-made approach works in tandem with your daily body moisturizer to develop a natural, golden glow with minimum effort. This cruelty-free serum is packed with skin boosting, certified organic ingredients derived from Raspberry Seed Oil, vitamin E, and Aloe Vera for hydrating benefits. It also has Cellutone Complex to help firm the surface of skin and reduce the appearance of cellulite.

Top Bra Picks:

Prima Donna Forever Full Cup Bra 016-3000, $137

The delicately embroidered floral patterns at the top of the cup help to capture how special this bra is. Made of polyamide, elastane, polyester and cotton, it’s as lasting as it is beautiful.

Wacoal Ultimate Side Smoother Seamless T-Shirt Bra 853281, $68

This seamless underwire bra features tall sides and back and an innovative crisscross design at the underarm for a smooth look under clothing. Made of nylon, polyester, and spandex, this bra wears well with any style of top, and prevents you from experiencing bulges and ‘side spill.’

FP One Adella Bralette, $38

FP One is an exclusive, in-house label that gives old world embellishment with a modern twist. This bralette gives a boho feel and a unique design all its own. 

ELOMI Cate Side Support Bra, $35.40 – $59.00

This full-cupped bra helps lift and shape your breasts, and the beautiful embroidery hides well under your clothing.

Top Pick Jeans:

The Wedgie High Waist Straight Leg Jeans LEVI’S, $49

Inspired by cheeky vintage Levi’s, these high-waist jeans with an updated-classic straight leg hug the hips to showcase your curves to the greatest effect.

Mid-Rise Skinny Jeans!, $108 

Jane is one of the original bestsellers, and these go-to jeans are made for every occasion. With a medium-weight power stretch fabric, they provide a curve-hugging compression for a flattering and comfortable fit.

High-Rise Skinny Jeans!, $108

The high-rise option of the Jane’s mid-rise jeans, these are equally wearable and are perfect for any occasion. The skinny design hugs your curves and flatters your figure, all while offering a high level of comfort. 

Marilyn Straight Pull-On Jeans, $99

This classic fit can do no wrong. The easy, figure-elongating construction of NYDJ’s Marilyn Straight Pull-On Jeans pairs well with everything, thanks to a flattering waist and a versatile, knee-to-hem, straight-leg fit. Our Lift Tuck® Technology uses a proprietary slimming panel with a patented crisscross design to shape and support your curves for an always-sleek silhouette. 

The team at Prime Women tries out a wide variety of products throughout the year. It wasn’t easy to come up with our list of top picks for 2020, but we feel confident that it will hold up well. Hopefully you can find something (or some things!) on the list that makes you feel comfortable, confident, and brings out the best in you in 2021! 

Read Next:

The Best Jeans for Mature Women Under $100

6 Best Beauty Boxes


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