While many of us would probably rather go to the dentist than face a room full of people and give a presentation, the ability to an engage an audience and motivate action is an essential part of any professional’s tool belt. In fact, 70% of working professionals cite presentation skills as critical to career success. Mastering the art of the presentation or pitch, takes time and practice.

Here are five commandments to live by when trying to win over an audience and deliver a killer presentation.

How to Win an Audience1. Command Attention (from the very beginning)

First impressions are often everything, it’s up to you to make them count. The second you walk into the room, you set the tone for the entire presentation. Non-verbal cues, from tone of voice to body language, influence the impact of your words. By projecting confidence with the tenor of your voice and your gestures, you encourage confidence – trust – in your message.

2. Establish a Connection

“The goal of effective communication should be for listeners to say ‘Me too!’ versus ‘So what?’”
– Jim Rohn

Truly powerful presentations evoke emotions – engage the audience by demonstrating that even apparently different people share common experiences. Interacting with your audience and telling your own story lends authenticity to your message and provides a reason for the audience to listen.

3. Know Your Stuff

The ultimate downfall of many presentations, more often than not, is a lack of clarity. A confused message always translates to a confused audience. Effective presenters are prepared, trust their knowledge on the topic, and can focus on being responsive to the audience rather than just the communication or delivery information. It’s also important to actually believe what you’re saying. If you’ve dismissed the message, so too will your audience.

Deliver a Presentation4. Provide Proof

Support what you say with statistics and provide evidence of your credibility. Data, when used in the proper context, strengthens your message by validating your claims and establishing your expertise in the subject matter.

5. Create ‘Flow’

A good presenter drives the conversation, leading the audience towards an intuitive, logical conclusion – the presentation’s purpose. Design all presentations with an end in mind. By defining a concrete outcome, you can organize information to build a road-map to the desired result.

The Takeaway

“Designing a presentation without an audience in mind is like writing a love letter and addressing it: To Whom It May Concern.” – Ken Haemer

In the end, everything essentially boils down to the value you can offer your audience, and that starts with knowing them, what they want, and yes, sometimes what they need. When you take the time to sharpen your presentation skills and understand your audience, impactful presentations and all that they entail will naturally follow.

Read Have Them at Hello, for tips on customer service success.

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About The Author

Linda Fanaras
President/Strategist
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Linda A. Fanaras is the President and Founder of Millennium Integrated Marketing, a highly respected, award-winning data-driven branding, creative strategy, and digital and public relations firm in Manchester, New Hampshire and Boston. She holds Board position with the American Association of Advertising Agencies, and Business and Industry Association. For more information, contact Linda Fanaras at Lfanaras@mill-im.com or 877-873-7445. You can also reach her through LinkedIn.