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Author Archives: Linda Fanaras

start your own blog
Career Transition

Tips to Start Your Own Blog

Blogging is easily one of the biggest marketing trends of the decade. It is well known in the marketing world that there are a variety of benefits blogging creates for business. Just a few of these benefits include: Establishment of a business as a thought leader in their industry Higher… Read More
  • Linda Fanaras |
  • January 8, 2018
bragging
Career Maker

Bragging Your Way to the Top: 5 Rules to Master Self-Promotion

Admit it – it’s true. We all hate talking about ourselves, and worse yet, having to brag. Whether this stems from our days on the playground where we were taught that bragging was rude, or from years of seeing other women penalized for being verbally assertive – self-promotion is hard.… Read More
  • Linda Fanaras |
  • October 9, 2017
brand strategy
Entrepreneurs

Brand Strategy 101: Your Company Logo is Not Your Brand

It's probably accurate to say that most business owners think of their brand as the graphical representation or logo that symbolizes their company. In truth though, the logo is just one element of branding, with brand strategy and architecture also contributing heavily to the overall company projection. Your brand should… Read More
  • Linda Fanaras |
  • September 5, 2017
build your brand
Career Maker

Solid Strategies to Build Your Brand with Customers

If your company doesn't have a strong digital marketing strategy in place, chances are you're losing market share to some of your competitors who do. There is simply no better approach to modern marketing efforts than those embodied by digital lead generation, social media participation, analytics and all the other… Read More
  • Linda Fanaras |
  • August 2, 2017
PR campaign
Career Maker

5 Effective Ways for PR Professionals to Use Social Media

Today’s PR professionals can no longer avoid the impact social media has on the industry. With 76% of journalists saying they think about their story’s social media sharing ability, effectively using social media as part of a greater PR strategy is imperative. Take advantage of these five ways to use… Read More
  • Linda Fanaras |
  • July 10, 2017
social media branding
Career Maker

Build a Social Media Branding Strategy: A Guide to Social Media Platforms

Social media has, no doubt, solidified its place in the marketing communications mix, but knowing and applying that fact are two entirely different things. Within the larger omni-channel marketing mix, social media can seem trivial and even cursory. However, as short-lived as a post, Tweet, or Snapchat may appear, and… Read More
  • Linda Fanaras |
  • June 1, 2017
presentation skills
Career Maker

Pitch Perfect: How to Win an Audience & Deliver a Killer Presentation

While many of us would probably rather go to the dentist than face a room full of people and give a presentation, the ability to an engage an audience and motivate action is an essential part of any professional’s tool belt. In fact, 70% of working professionals cite presentation skills… Read More
  • Linda Fanaras |
  • April 17, 2017
women business owners
Entrepreneurs

7-Eleven® Supports Women Business Owners with Franchise Competition

Women business owners make up less than one-third of franchised businesses in the U.S., a statistic 7-Eleven, Inc. would like to see rise. In an effort to increase its own number of female franchisees, the world's largest convenience retailer is kicking off a franchise give-away contest targeted exclusively to women entrepreneurs. I'm pleased to… Read More
  • Linda Fanaras |
  • March 18, 2017
SEO Do's and Don’ts
Entrepreneurs

The Current Top 3 SEO Do’s and Don’ts

In marketing, it’s always best not to get too comfortable with doing something one way, because before you know it, everything will change. Advancements in artificial intelligence (AI) have irreversibly rewritten the rules of Search Engine Optimization (SEO). Forget word count totals, exact-match keywords, and getting away with any black… Read More
  • Linda Fanaras |
  • February 23, 2017
Pantone Color of the Year 2017
Wellness

Time to Get Back to Nature with Pantone Color of the Year 2017

Remember that hike you took in the mountains or that cross country adventure in the woods? How about that leisurely walk in the tall grass while you absorbed the fragrances of nature and gazed at the beautiful greenery? It all seemed so familiar. If you happen to be a baby-boomer,… Read More
  • Linda Fanaras |
  • January 18, 2017
digital marketing trends for 2017
Career Maker

Top 5 Digital Marketing Trends for 2017

2016 was filled with advancements in digital marketing. Live video streaming and augmented reality changed the way consumers interact. Brands began engaging with social media influencers to boost awareness and customer satisfaction. Blogging became one of the most efficient ways to remain consistently relevant and drive website traffic. As we… Read More
  • Linda Fanaras |
  • December 21, 2016
Are You an Influencer
Career & Business

Are You an Influencer? Determining Your “Social Score”

Modern marketing agencies are looking to social media now more than ever as the platform for brand visibility. As a variety of social media platforms expand the reach of their social advertising, professionals across any industry must focus their resources on the methods that best leverage a platform oriented toward… Read More
  • Linda Fanaras |
  • November 10, 2016

About Linda Fanaras

Linda Fanaras

Linda A. Fanaras is the President and Founder of Millennium Integrated Marketing, a highly respected, award-winning data-driven branding, creative strategy, and digital and public relations firm in Manchester, New Hampshire and Boston. She holds Board position with the American Association of Advertising Agencies, and Business and Industry Association. For more information, contact Linda Fanaras at Lfanaras@mill-im.com or 877-873-7445. You can also reach her through LinkedIn.

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