If your company doesn’t have a strong digital marketing strategy in place, chances are you’re losing market share to some of your competitors who do. There is simply no better approach to modern marketing efforts than those embodied by digital lead generation, social media participation, analytics and all the other individual components that can help build your brand and establish trust in your company.

It provides an overall plan for customer acquisition and retention

All your company’s strategic goals should be clearly outlined in your digital marketing strategy, along with a plan for execution of the strategy. Analytics tools can accurately measure the success of your strategy, and show you what’s working, and what needs to be tweaked. All this provides a solid foundation for your approach to marketing that can build your brand.

Promotes customer face time

Digital marketing embraces interaction with customers and truly getting to know them, which is very different from yesteryear, when customers had no idea who was behind the curtain. This kind of personal touch can build your brand and establish trust, because you become an accessible person to users, someone to whom they can relate and be loyal.

It levels the playing field

Digital marketing makes it possible for even the smallest of the small to compete with corporate giants. In some cases, it’s even easier for micros to compete, because the face of the organization is so easy to reach. Branding does not require enormous corporate assets or marketing campaigns, it merely requires that an image or a symbol of the company become generally recognizable and memorable. Even startups can join in on the fun, if they focus on the right strategies.

It makes you proactive instead of reactive

Rather than reacting to consumer trends and patterns, well after their identification, the information gathered from your digital sources can help you become more proactive. Knowing user wants, needs, and pain points can help your company predict what kinds of products and services might fill those needs, and help you get ahead of the game once in a while. When all you can do is react to observed trends, you won’t often catch the crest of the wave, but will instead be caught waiting at the shoreline, when it’s already petering out.

Companies which can consistently be proactive like this, will eventually come to be seen as leaders in their markets, and that reflects positively on branding. This kind of obvious savvy and ability to stay in tune with consumers can draw consumers like a magnet, and cause them to look up to your company.

A well thought out and well executed digital marketing strategy can have continuing ripple effects, drawing in more and more followers, and gaining brand awareness, which adds even more to your company’s recognition factor and contributes to customer loyalty.

If it’s time to focus on digital marketing, using best practices, then contact Linda Fanaras, President/Strategist of Millennium Integrated Marketing.

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About The Author

Linda Fanaras
President/Strategist
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Linda A. Fanaras is the President and Founder of Millennium Integrated Marketing, a highly respected, award-winning data-driven branding, creative strategy, and digital and public relations firm in Manchester, New Hampshire and Boston. She holds Board position with the American Association of Advertising Agencies, and Business and Industry Association. For more information, contact Linda Fanaras at Lfanaras@mill-im.com or 603-792-2200. You can also reach her through LinkedIn.