Loving It! Prime Picks for PRiME Women

favorite picks

Don’t you love it when a friend tells you about a product or service they discovered that really works and actually exceeds expectations? Well, that is exactly what this new Prime Women column, “Loving It!” is all about. The idea is to share information with one another about these large and small finds (or prime picks) that can make our everyday lives easier, more relaxing, less stressful or simply more fun.

So, please make note when you come across one of these treasures and send it to

PRiME Women’s First “Loving It!” Prime Picks are:

1. Coobie Comfort Bra

Coobie Women's Comfort Bra

“If you have never worn a completely seamless, completely stretchable bra then you are in for a treat. These bras come in an unbelievable array of colors and styles, most for less than $25, and they wash and dry like a dream. With removable pads that slip in and out of the cups, you can wear even the clingiest t-shirts without revealing more than you intend. You can get them at The Coobie Bra Store or Their slogan is ‘the most comfortable bra in the world,’ and they aren’t kidding.” Buy it here.  – Dianne Patterson

2. Yves Saint Laurent Touche Eclat – Strobing Light Highlighter

Yves Saint Laurent Touche Eclat Radiant Touch

“Though several cosmetic companies make an illuminating under eye product, Yves Saint Laurent makes an extraordinary one. You will find their magical luminizing pen in the makeup bags of professional makeup artists and celebrities like Diane von Furstenberg, who swear by its effectiveness. It adds light and radiance to the under eye area giving you the appearance of being rested even when you aren’t. It is NOT under eye coverage makeup. Use the Touché Éclat as the finishing touch for lifting the eye or to widen your eyes when used between the eyebrows and along the sides of the nose, and you can create a fuller looking lip by using in the hollow of the chin and around the contour of the lip. It is truly a magic wand!” Buy it here.  – Dorthy Miller Shore

3. SkinMedica TNS Essential Serum

SkinMedica TNS Essential Serum

“I love this serum! I use it twice a day, every day. I layer it with other products depending on the weather and my skin condition and it plays well with other products. It feels good on the skin, rich in texture without being heavy. I have pretty good skin and have always been complimented on my complexion. This makes it even better.” Buy it here. – Karyl Innis

4. EOS evolution of smooth Shave Cream

EOS Ultra Moisturizing Shave Cream

This drug store discovery is the creamiest, most moisturizing shaving cream for legs and under arms invented to date. Forget having to slather lotion on legs after shaving. This product leaves you “newborn smooth” without any other steps. Buy it here.

5. Gillette Venus Swirl Women’s Razor with Flexiball

Gillette Women's Venus Swirl Blue Razor Handle with 2 Refills


This razor with the 5 contour blade really does adjust to every curve, dimple, and bony part of your ankles and knees. Combine it with the EOS Deep Moisturizing Shave Cream and nicks will be few and far between, if not non-existent. These two products really are an unbeatable pair. Buy it here.

We can’t wait to read about your prime picks no matter what the category. Feedback tells us that our followers are eager to learn from one another, and a personal endorsement is much more valuable to a prime woman than any other kind.

Prime Women magazine


We are giving away a $50 Amazon Gift Card every month to one of our subscribers! To enter, simply add your email address below. If you already subscribe, you will automatically be entered. Winners will be chosen randomly.

Related Posts: