When you think back on your life, is there a golden age that stands out as your happiest? Many people imagine happiness peaks in childhood or early adulthood — carefree days before life’s responsibilities pile up. However, new research suggests the story is much more complex — and more inspiring for anyone wondering if the best days are yet to come.
A recent Prime Women survey asked 466 women a simple but powerful question: “At what age were you the happiest?” The answers reveal that happiness doesn’t belong exclusively to youth — in fact, for many, it keeps blossoming with age. And while the results aren’t one-size-fits-all, it’s always fun and interesting to see what others’ opinions and approaches to life – and happiness – are.
Survey Snapshot: The Happiest Decades

So, when do women report being the happiest? According to the survey’s results, the highest percentage of respondents — 89 women, or approximately 19% — reported that their 50s were their happiest decade. Close behind, 83 women (approximately 18%) said their 40s were their peak happiness years, and another 80 women (17%) pointed to their 30s.
Surprisingly, only 11 women reported being happiest before the age of 20, which suggests that despite the freedom and energy of youth, true fulfillment often comes later, when we have the confidence and life experience to appreciate it. What’s more, 30 respondents said they haven’t yet reached their happiest age — a testament to the optimism many hold for the future.
Why Later Decades Shine
So what is it about our 40s, 50s, and even 60s that so many women find fulfilling? Open-ended survey comments offer a wealth of insight. For some, these decades mean stronger self-awareness and the freedom to live authentically. One respondent summed it up: “I am usually happy, although maturing increased my happiness level!” Another noted, “Each age brought new possibilities… I feel peaceful and grateful for where I am now.”
Several women noted that their 50s and 60s brought financial stability, empty nests, or early retirement, allowing them the opportunity to travel, reconnect with hobbies, and spend more quality time with family and friends.
Current Happiness Levels

The survey didn’t stop there. Women were also asked to describe their current level of happiness. The results paint an encouraging picture: 114 women (24%) said they are “Happier than ever,” and another 150 women (32%) said they feel “Fairly happy.” Only 6% described themselves as “Not very happy right now”.
This suggests that for many, happiness is not a static peak in the past — it’s something that can grow and evolve, even as circumstances change.
What Drives Happiness?
Another question asked participants what they believe contributes most to happiness at any age. The answers reveal recurring themes: purpose, good health, strong relationships, and freedom from financial stress.
One woman explained, “Purpose and good health. Not having to be stressed about finances.” Another wrote simply, “Being present in the moment.”
The responses emphasize that while age may bring changes to our bodies and circumstances, our ability to nurture supportive relationships, look after our health, and find meaning in daily life remains crucial.
Is Happiness a U-Shape?
A recent article in Better Report highlights that many broader studies on happiness reveal a “U-shaped curve.” Life satisfaction tends to dip during midlife — often our 40s — when careers, raising kids, and caring for aging parents collide in a perfect storm of stress. But after this “midlife slump,” happiness tends to rise again in our 50s, 60s, and even 70s. The Prime Women survey supports this trend: for many respondents, these later decades bring newfound freedom and wisdom that outweigh earlier anxieties.
Lessons for All Ages
So, what can we learn from these findings? First, it’s never too late to cultivate happiness. If you’re feeling stuck in a stressful chapter now, remember that brighter days often lie ahead. Second, the factors that make us happiest are usually within our control: meaningful connections, health, gratitude, and living with purpose.
Many survey participants spoke about the joy of family, friends, and community. One respondent said, “Having a base of true friends,” while another shared, “Good health, a strong family network, and having hobbies.” These simple but profound foundations can help happiness flourish at any stage of life.
Looking Forward

Perhaps one of the most uplifting takeaways is that 30 respondents reported they haven’t yet reached their happiest age. Whether they’re embracing retirement dreams, travel plans, or simply savoring life’s everyday moments, they’re proof that happiness can still be on the horizon.
As the saying goes, age is just a number. But maybe it’s more than that — maybe each decade brings unique gifts that shape us into more resilient, grateful, and joyful versions of ourselves.
So next time you find yourself reminiscing about “the good old days,” remember: the happiest days might be the ones you’re living now — or the ones still to come.
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