Why Building a Personal Brand Is Important to Your Second Act

Building a Personal Brand

Five Critical Steps When Building a Personal Brand that Positively Influences Your Career

Who are you? Maybe your perception of you is different from those who know you. How do you become who you want to be? Maybe you want to be a smart, quick-witted professional or a serious, rigid powerhouse who never misses a beat. Whatever your goals for building a personal brand, defining who you are, why you are unique, and why you should be sought out for the next promotion or opportunity is up to you.

Most likely, you already have the basis of building a personal brand in place, but if you are reading this article, then it’s time to expand on it. Take a deep dive into your current experiences and accomplishments, then decide where you want to go. Seek out those new certifications, professional and personal capabilities, and volunteer opportunities that build your resume and your brand.

It is critical to grow and nurture your brand to leverage it successfully. Here are 5 steps for building a personal brand:

Step 1: Take the time to analyze your brand to identify what you do best. Conduct primary market research by asking former and existing customers about their experiences with you.

Step 2: Research your competitors to find out how they position themselves. What aspect of your personal style sets you apart?

Step 3: Use all your collected data to develop a unique selling proposition (USP). A persuasive message communicates how your products or services differentiate you from your competitors. The key to developing a solid brand is consistency. Once you’ve determined what personal strength(s) to brand, include your USP and/or slogan on all client-facing documents and forums. That includes your website, stationery, voicemail message, web directories, marketing materials, and social media accounts.

Step 4: Take a look at your educational track. Should you consider additional certifications to grow your career – a Master’s or Doctorate Degree or simply some classes to broaden your knowledge?

Step 5: Strengthen your personal brand by writing articles, white papers, and testimonials – but, better yet, consider some speaking opportunities to put you ahead of the game.

You Are Your Business

When carefully developed, your personal brand will amplify your strengths and create opportunities, attract customers, and close sales. If you find you need assistance in jump-starting your brand strategy, contact an integrated marketing firm.

Don’t forget that every meeting and interaction you have with prospective and existing customers, colleagues, and vendors is part of building a personal brand and the reputation you are creating.

Once you’ve developed your personal branding, read more here about Going Social With Your Personal Branding.


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