My mother was old at 50. She wore those cotton house dresses from the local discount store and plastic house shoes. Occasionally, she would spiff up a bit for church by getting her hair poufed and sprayed, and added a bit of lipstick and put on a nicer house dress and some pumps. I thought of her as old and now realize that she was a product of her generation – housewife and mother, expected to stay home, cook, clean, and be supportive of her husband and children. Exercise was not in her vocabulary. Even with a college degree from an Ivy League college (Rutgers), she was what society expected of a woman born in 1918. She was the classic tv show’s “Leave It to Beaver” mother.
I never wanted to be like my mother. I wanted to work and earn my own money and have opportunities that my mother did not have. And I did along with millions of other baby boomer women who are now the wealthiest and most fit generation in history. I’ve heard us called perennials, mid-lifers, 50-60-70 plussers, the ageless generation and women in their prime (which is what this magazine is all about).
We live differently from our mothers. We don’t just know our neighbors and friends within a limited geographic area. We connect with a myriad of friends and relatives through social media; we travel for business and pleasure so much more often because it’s easy and available; we know what’s going on in the world and we want experiences in as many ways as possible. We are the first generation of women who started businesses in great numbers and became executives in corporations. We are now politicians, corporate board members, investors, philanthropists, entrepreneurs, executives, volunteers AND we are consumers – big ones!