If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Shop

If you’re in your PRiME, you’ll love the selections in our shop!

Weekend Carry On

Here’s What to Pack in Your Carry On This Weekend

We know that women over 50 are busier than ever. You're starting new businesses, and exploring the world, and having a quick list of weekend travel es... Read More

Getting Intimate with Your Undergarments

As we age, subtle and not so subtle shifts takes place. Gravity inevitably takes control and having brought life into the world doesn't exactly aid in... Read More
cropped jeans

Fashion Finds: Top 10 Cropped Jeans

With the temperature rising, so must our denim hems! While most women over 50 are not going to venture into the "daisy duke" territory, and ... Read More
summer fashion essentials

10 Summer Fashion Essentials Under $100

So much internet, so little time! We scrubbed the best of the best for this season's Top 10 Under $100 Wardrobe Essentials for women over 50 - the sum... Read More

Slide into Swim Season in Style

Swimsuits are a sign of summer, relaxation, and vacations, yet somehow are also the harbinger of body-image stress and endless searches for the perfe... Read More

ISO: A Great White T-Shirt

Every year about this time I go through the same ritual—hunt through my wardrobe for last summer’s T-shirts, only to find most of them looking a b... Read More
meaning of jewelry

The Importance of Jewelry

Jewelry as Ritual The importance of jewelry in history rests in its ritualistic nature. In ancient Egypt, a cartouche, an oval or oblong pendant, ... Read More
The best makeup for women over 50

The Best Makeup for Women Over 50

Every woman needs a great makeup arsenal regardless if you like to keep things natural or glam it up a few notches.  When you are using great pro... Read More
kiwi crate

Kiwi Crate Activity Boxes are a Smart Gift for Kids

Recently, I was looking for something special for my eight year old niece. My goal was to have some sort of gift mailed regularly to her so she could ... Read More
favorite picks

Loving It! Prime Picks for PRiME Women

Don’t you love it when a friend tells you about a product or service they discovered that really works and actually exceeds expectations? Well, that... Read More