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Author Archives: Tara Hooper

Swimsuit beach cover ups
Style

The Stylish Beach Cover Up You Need

Fashionable & Fabulous Swimsuit Covers for Women 50+ They say that age is just a number and well, it’s true! Whether you’re 50 or 20, enjoying life while staying stylish has never been so easy. This includes enjoying wearing a swimsuit. Yes, I said it, enjoying wearing a swimsuit. We… Read More
  • Tara Hooper |
  • July 2, 2019
Capsule Wardrobe Travel Clothes for Women
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Clever Capsule Wardrobe: Stylish Travel Clothes for Women Over 50

I was recently on a family vacation cruising to Costa Maya and Belize. Now, I am not sure how many of you have ever cruised before, but if you have- you know how small the rooms can be. Even the cruise staff crack jokes about it, and with 4 of… Read More
  • Tara Hooper |
  • March 27, 2019
Wearing Beige
Style

The New Power Dressing – Beige

I personally have a love hate relationship with beige. Beige is the type of color that can be absolutely chic, elegant and timeless or can be downright dreadful, boring and dull if not worn well. I remember in my early 20’s when being sun kissed and super tan was my… Read More
  • Tara Hooper |
  • January 27, 2019
Ruby Ribbon
Style

Ruby Ribbon

No Bras, Flat Tummies, and Booty lifting- Oh MY! WE ARE FRIENDS, daughters, sisters, caretakers, mothers, wives, aunts and breadwinners. Each and every one of us are on the same TEAM. Busy, beautiful and brave every day. Women who believe in themselves, in each other, bound together by a ribbon of… Read More
  • Tara Hooper |
  • January 11, 2019
Ruching Feature
Style

The Magic of Ruching

Ways to look pounds thinner and hide those trouble spots quickly! Many of the women I work with have two primary concerns when choosing clothing: How to dress and look pounds thinner How to hide troubled areas easily, with things that are already in their closet and not having to… Read More
  • Tara Hooper |
  • November 26, 2018

About Tara Hooper

Tara Hooper

I admit it. I’m a high-heel shoe advocate who has a smidge of diva in her … and I wouldn’t have it any other way! Looking back, my story has always been sprinkled with style. From my roots in hair and makeup artistry to competing in the pageant world for two decades, I’ve surrounded myself with style and image for as long as I can remember. I’ve worn crowns for Mrs. Alabama, Mrs. USA Petite, and Mrs. Elite Texas, just to name a few. These experiences have made me the master of stage presence and communication. I came to realize that along with appearance, those were the golden nuggets of a confident image. When those three elements were mastered, success would be inevitable. I had already trained with the best in image consulting, personal styling and professional development at the world-renowned London Image Institute. Beyond image consulting, I became certified in strategic communications and corporate consultancy. Over the years, this business owner and entrepreneur slash pageant queen image diva developed the knowledge, training and grit to coach clients on making powerful connections and developing a clear and powerful personal brand. It became my passion to help clients create a style they love, be an effective communicator and gush confidence in a rock solid image. I believe in self-care, personal growth and FUN! I love tennis, travel and pageantry. Giving back is important to me, so I volunteer with WINGS a program that empowers women through business and financial education, as well as “Look Good Feel Better,” a program that assists cancer patients with appearance and self-esteem during treatment and post-operation recovery. I'm a San Diego native living in North Dallas where I proudly hold the titles of wife, mom and transformation queen.