1. First impression – The physical aspect of exchanging business cards creates a connection. It’s the opportunity for you to leave a mark….literally. It’s an extension of your brand and gives the other person a mental and tangible memory of who you are. While others may hesitate to introduce themselves and exchange cards, you’ve made a lasting impression.
2. Relationship building – You were confident and bold in asking for someone’s card. Now what? Here’s when you have the opportunity to build a relationship! Take notes on the business card you received to trigger something about that person. Then invite him or her to reconnect for coffee, lunch, etc. Now you’ve begun a relationship you can keep nurturing.
3. Stand out – Don’t get so lost in digital tools that you are left without a card to exchange. Always have a well designed and memorable business card handy to give to someone. The design should be consistent with your brand. If you’re in a creative field, it could be colorful. If you are an executive in a corporation, likely it will be more formal. What message do you want your card to give? It’s just like making a first impression! Let it speak for itself about YOU as a BRAND.
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