If you’re in your PRiME, you’ll love the selections in our shop!

Category Archives: Fashion

If you’re in your PRiME, you’ll love the selections in our shop!


Sneakers Nation

Where have all the stilettos gone? It may seem like a nanosecond, but sneakers--the antithesis of high-heels--have been basking in the fashion limelig... Read More
stylish dresses

Dresses to Fall For This Autumn/Winter

Dresses are one of the most versatile pieces of clothing to wear, for ease, comfort and self-expression. That doesn't mean every stylish dress on the... Read More

Fashion Finds: Most Popular Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named linge... Read More
handbag styles

Our Guide to Handbag Styles

Ask any stylist about the one element in a woman’s wardrobe that tells the story of who she is and they will likely say: “her handbag.” You can ... Read More
white blouse

Fashion Finds: Top 5 White Blouses for Women

The White Blouse, not unlike the mythical White Rabbit of Alice's wonderland, is ever-present and always a closet must-have. Gone are the days of the ... Read More

Getting Intimate with Your Undergarments

As we age, subtle and not so subtle shifts takes place. Gravity inevitably takes control and having brought life into the world doesn't exactly aid in... Read More

Slide into Swim Season in Style

Swimsuits are a sign of summer, relaxation, and vacations, yet somehow are also the harbinger of body-image stress and endless searches for the perfe... Read More

ISO: A Great White T-Shirt

Every year about this time I go through the same ritual—hunt through my wardrobe for last summer’s T-shirts, only to find most of them looking a b... Read More
shoes we love

Shoes We Love!

Shoes we love cover the gamut and there's nothing that makes us happier than buying a new pair. This year's crop will give even the most Carrie Bradsh... Read More
meaning of jewelry

The Importance of Jewelry

Jewelry as Ritual The importance of jewelry in history rests in its ritualistic nature.In ancient Egypt, a cartouche, an oval or oblong pendant, ... Read More
best makeup for women over 50

The Best Makeup for Women Over 50

Every woman needs a great makeup arsenal regardless if you like to keep things natural or glam it up a few notches.  When you are using great product... Read More
wardrobe essentials

Wardrobe Essentials for the Ageless Woman

Fashion for the over 50 woman becomes even more critical than it was when we were younger. We've outgrown following the latest fads or chasing the new... Read More