In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. Older women love jeans as much as teenagers.
However, finding jeans for women over 50 that are flattering is not that easy. Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.
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According to the “The Princess of Resale” Lorena Shiff, you only need five:
I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather. And consider adding the latest trendy jean, but only if it flatters your body. Right now, try the wide leg crops, ankle lengths, and frayed hems. Just know this one will rotate out when the next trend comes along.
The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our favorite clothing item, it’s going to be often.(You’ll find our special UK+EU selections under the American options!)
These jeans have a great high-rise and the dark wash makes them easy to dress up or down. And the comfort is next-level since they have some stretch and have been hand sanded!
Style meets next-level shaping. Your favorite jeans with stealth technology that slims, smoothes and enhances. With a straight leg, these jeans feature a flattering mid-rise and tummy-slimming technology, the added stretch ensures that you stay comfortable all day long and gives maximum recovery retaining the shape you love.
In response to customer feedback, Uniqlo has updated the brand tag for a softer in this premium ultra-stretch denim with an excellent expansion and rebound rate (meaning no sagging)!
Upgrade plain T-shirts and blouses with the stylish STRENTI jeans from Ted Baker. Adorned with subtly stylish western detailing, they make a contemporary addition to any off-duty ensemble.
Nothing screams ‘summer’ than a pair of white jeans. FRAME’s Le High straight-leg jeans will do nicely, don’t you agree? Crop it out. Featuring a high rise, a button and zip fly, a five-pocket design, and a cropped length.
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