For many years now, women over 50 have named jeans as their favorite item of clothing. You’d probably not be surprised to hear that very few prefer lingerie as something they want to wear frequently. It turns out that older women love jeans as much as teenagers.
However, finding jeans for women over 50 that are flattering is not that easy. Though women over 50 are emerging as one of the most powerful consumer groups and are a hugely lucrative market for the fashion industry, a new study says that too often, designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.
Watch the video below for more tips on finding jeans that fit, and subscribe to our YouTube channel for more fashion, lifestyle, and fitness videos.
According to “The Princess of Resale” Lorena Shiff, you only need five:
I would also add a pair of white jeans to wrap up summer and look ahead to the future. They are incredibly versatile and look fresher in warmer weather. And consider adding the latest trendy jean, but only if it flatters your body. Right now, try the wide leg crops, ankle lengths, and frayed hems. Just know this one will rotate out when the next trend comes along.
The bigger question is, do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you will feel good wearing every time you put them on, and since jeans are our favorite clothing item, it’s going to be often. (You’ll find our special UK+EU selections under the American options!)
Made from premium non-stretch Japanese denim for a vintage-inspired look, the ’90s Cheeky Jean has an easy straight leg, an extra-high rise, and a butt-boosting rear fit.
These jeans make for a better planet. This pair of denim is part of the water-saving Washwell™ program. Compared to conventional wash methods, Washwell™ has saved millions of liters of water since 2016.
Slouchy yet refined with a narrower leg shape, the Slim Boyfriend offers a polished fit with endless styling opportunities. With an eye to comfort and versatility, its slim, mid-rise silhouette hugs your leg from hip to ankle, pairing effortlessly with graphic tees, ruffled blouses, and everything in between.
The slim boyfriend jeans are soft and comfortable with a fit that’s sure to flatter every figure.
This vintage-inspired style includes special construction to highlight your curves and give your butt an extra lift.
These are flattering, and feel-good pants made with smoothing, shape-recovery stretch denim, and versatile solid colors that offer tummy control for an overall trimmer look.
The Zoe style has a classic straight high rise with plenty of stretch and is snug at the hips and straight from knee to ankle.
Stretch jeans in a polished dark wash get a lean and leggy look from a slim cut balanced with a narrow boot-leg opening.
Style meets next-level shaping. Your favorite jeans with stealth technology that slims, smoothes, and enhances. With a straight leg, these jeans feature a flattering mid-rise and tummy-slimming technology, and the added stretch ensures that you stay comfortable all day long and gives maximum recovery retaining the shape you love.
The Marilyn Straight by NYDJ in coveted colored denim makes an impression no matter how you style it. Lift Tuck® Technology uses a proprietary slimming panel with a patented criss-cross design to smooth and flatten your midriff for an always-sleek silhouette. Features classic five-pocket styling and a zip fly with button closure.
The So Slimming girlfriend ankle jeans are the jeans you’ll turn to time and time again. The classic, clean-cut fit is always right, especially when it’s enhanced by the improved So Slimming® front panel that makes them smoother than ever. The sleek ankle length works perfectly with all your favorite shoe options, too: sandals, flats, booties, and more.
Also available in White:
These are the ultimate skinny sculpting jean with extra stretch, flat tummy tech, and a gap-proof waistband in super-stretch denim.
You’ll consistently reach for these light wash flare jeans to pair with everything from tees and blazers to screen-ready statement tops. The curvy fit is designed for women who are proportionately smaller at the waist, with fuller hips and thighs.
In response to customer feedback, Uniqlo has updated the brand tag for a softer feel in this premium ultra-stretch denim with an excellent expansion and rebound rate (meaning no sagging)!
Upgrade plain T-shirts and blouses with the stylish STRENTI jeans from Ted Baker. Adorned with subtly stylish western detailing, they make a contemporary addition to any off-duty ensemble.
Nothing screams ‘summer’ more than a pair of white jeans. FRAME’s Le High straight-leg jeans will do nicely, don’t you agree? Crop it out. Featuring a high rise, a button and zip fly, a five-pocket design, and a cropped length.
Subscribe today for free to receive our weekly update and never miss an article.