In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. Older women love jeans as much as teenagers.
However, finding jeans for women over 50 that are flattering is not that easy. Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.
According to the “The Princess of Resale” Lorena Shiff, you only need five:
I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather. And consider adding the latest trendy jean, but only if it flatters your body. Right now, try the wide leg crops, ankle lengths and frayed hems. Just know this one will rotate out when the next trend comes along.
The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our favorite clothing item, it’s going to be often.(You’ll find our special UK+EU selections under the American options!)
Wit & Wisdom Ab-Solution High Waist Ankle Straight Legs, $44.90
Available in sizes 00-18
Mavi High Waist Mom Jeans, $118
Available in sizes 25-31
Mott & Bow Slim Boyfriend Jean, $118
Available in 2 colors and sizes 24-32
Soft Surroundings Ultimate High Rise Slim Jeans, $79.95
Also in Black and sizes 4-18, petite, tall and plus sizes
Levi’s Premium Wedgie Fit Straight Women’s Jeans, $98
Available in Sizes 23-32 and five colors
Lucky Brand High Rise Bridgette Skinny Jean, $129
Available in sizes 24-32
Yummie Skinny Jean $88
Available in sizes 25-34 and 6 different colors
Mott & Bow High Rise Skinny Jeans – Moore, $118
Available in sizes 24-32 and two lengths
These jeans have a great high-rise and the dark wash makes them easy to dress up or down. And the comfort is next-level since they have some stretch and have been hand sanded!
Style meets next-level shaping. Your favorite jeans with stealth technology that slims, smoothes and enhances. With a straight leg, these jeans feature a flattering mid-rise and tummy-slimming technology, the added stretch ensures that you stay comfortable all day long and gives maximum recovery retaining the shape you love.
NYDJ Marilyn Straight Jean, $119
Available in 9 colors, sizes 00-28 and many lengths
Madewell High Rise Skinny Jeans, $76.80
Available in sizes 23-37
Chico’s So Slimming Girlfriend Crops, $89.50
Available in sizes XS-XXL and 3 washes
Chico’s High-Rise Straight-Leg Crops, $59
Available in sizes XS-XXL Good American Good Flare Jeans, $175
Available in sizes 00-24
UNIQLO Women Ultra Stretch Mid Rise Skinny Jeans, £34.90
Available in 22 inch – 32 inch and 8 colors
In response to customer feedback, Uniqlo has updated the brand tag for a softer in this premium ultra-stretch denim with an excellent expansion and rebound rate (meaning no sagging)!
Ted Baker London Strenti Stretch Zip Detail Jean, £99
Available in sizes UK6 – UK16 and two colors
Upgrade plain T-shirts and blouses with the stylish STRENTI jeans from Ted Baker. Adorned with subtly stylish western detailing, they make a contemporary addition to any off-duty ensemble.
FRAME High Rise Flared Jeans, £200
Available in sizes 24-32
Flare jeans are vintage-inspired but have a modern feel with a black wash. These jeans have a high rise so you can feel and look great.
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