Flattering Jeans for Women Over 50

In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. However, finding jeans for women over 50 that are flattering is not that easy.

Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans!

While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.

Here are some things to consider before you make your selection:

  • High-rise jeans work best on most women. If you have absolutely no tummy, go for the low to mid-rise and try not to brag about them.
  • If you are ordering online, order two sizes – one bigger than you think you need and one the size you think you wear. Nothing is worse than going out to dinner in a pair of jeans so snug they cut off the connection between your stomach and your intestines (really bad for digestion too). You can always return the other pair.
  • Darker washes are always more slimming but a good pair of white jeans can be flattering for most women.

How many jeans do you really need? According to the “The Princess of Resale” Lorena Shiff, you only need five:

  1. One true to your size (in any shape that works best for your body type).
  2. One size up (for those days that you feel bloated).
  3. A boyfriend cut, which means, straight leg, lose fit jeans – these work best for casual weekend or running errands.
  4. A skinny jean, always great for any occasion from casual to party or even work, with high heels or boots, and a cute clutch, you are all set!
  5. A bootcut or even a flared if you want to extend the length of your leg. The bootcut is more versatile and you’ll keep in your closet longer but flares are definitely back in style and extend the length of the leg.

I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather.

The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our favorite clothing item, it’s going to be often.

Here are some we think are the best jeans for women over 50.

Wit & Wisdom Ab-Solution Straight Leg Jeans

Wit & Wisdom Ab-Solution Straight Leg Jeans, $68

Wit & Wisdom Ab-Solution Stretch Skinny Jeans

Wit & Wisdom Ab-Solution Stretch Skinny Jeans, $68

Wit & Wisdom Ab-Solution Ankle Skimmer Jeans

Wit & Wisdom Ab-Solution Ankle Skimmer Jeans, $68

Wit & Wisdom Seamless Ankle Skimmer Jeans

Wit & Wisdom Seamless Ankle Skimmer Jeans, $68

Women’s Kut From The Kloth ‘Diana’ Stretch Skinny Jeans, $89

NYDJ Marilyn Stretch Straight Leg Jeans

NYDJ Marilyn Stretch Straight Leg Jeans, $109

Women’s NYDJ ‘Barbara’ Stretch Bootcut Jeans, $119

Jen7 High Rise Straight Leg Jean, $159

Women’s Ag The Farrah High Waist Ankle Skinny Jeans, $215

NYDJ Marilyn Straight Jeans

Oprah’s Favorite Jeans

NYDJ Marilyn Straight Jeans, $129


UNIQLO Women High Rise Slim Fit Jeans

UNIQLO Women High Rise Slim Fit Jeans, £34.90

Ultra Stretch High Rise Jean, £34.90

5 Pocket Straight Jean, £49.50

Mimi Jean, High Rise Slim, £225.00

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About The Author

Dorthy Miller Shore

Chairman of the Board of The Miller Agency, the largest women-owned automotive ad agency in the U.S., and owner of Miller Wired interactive website development company, Dorthy Miller Shore is an award-winning, international advertising veteran. After stepping down as CEO of her company, Dorthy is board chair and managing editor for PRiME Women.