For many years now, women over 50 have named jeans as their favorite item of clothing. You’d probably not be surprised to hear that very few prefer lingerie as something they want to wear frequently. It turns out that older women love jeans as much as teenagers.
However, finding jeans for women over 50 that are flattering is not that easy. Though women over 50 are emerging as one of the most powerful consumer groups and are a hugely lucrative market for the fashion industry, a new study says that too often, designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.
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According to “The Princess of Resale” Lorena Shiff, you only need five:
I would also add a pair of white jeans to wrap up summer and look ahead to the future. They are incredibly versatile and look fresher in warmer weather. And consider adding the latest trendy jean, but only if it flatters your body. Right now, try the wide-leg crops, ankle lengths, and frayed hems. Just know this one will rotate out when the next trend comes along.
The bigger question is, do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you will feel good wearing every time you put them on, and since jeans are our favorite clothing item, it’s going to be often. (You’ll find our special UK+EU selections under the American options!)
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