In a recent article in UK’s Daily Mail, they reported that women over 50 named jeans as their favorite item of clothing. Only 1 percent named lingerie. Shocker, right? I’m quite sure a similar study done in the U.S. would report similar results. Older women love jeans as much as teenagers.
However, finding jeans for women over 50 that are flattering is not that easy. Though the article said women over 50 are emerging as Britain’s most powerful consumer group and are a hugely lucrative market for the fashion industry (just as they are in the U.S.), a new study says that too often designers and retailers fail to understand them and what they want from clothes. This would certainly be true of jeans. Just ask any woman over 50 who has spent any time in a dressing room trying on jeans! While it is hard to make any general statements about which jeans fit a mature body better, there are certainly some designers who are making jeans for women over 50 that are flattering.
Here are some things to consider before you make your selection:
High-rise jeans work best on most women. If you have absolutely no tummy, go for the low to mid-rise and try not to brag about them.
Look for stretch both to show your shape and forgive any fluctuations
If you are ordering online, order two sizes – one bigger than you think you need and one the size you think you wear. Nothing is worse than going out to dinner in a pair of jeans so snug they cut off the connection between your stomach and your intestines
(really bad for digestion too). You can always return the other pair.
Darker washes are always more slimming but a good pair of white jeans can be flattering for most women.
There’s a magical blend between legging, tregging and jeans, which are super comfy and pack light for travels, making them the most comfortable jeans for women over 50.
How many jeans do you really need?
According to the “The Princess of Resale” Lorena Shiff, you only need five:
One true to your size (in any shape that works best for your body type).
One size up (for those days that you feel bloated).
A boyfriend cut, which means, straight leg, loose fit jeans – these work best for a casual weekend or running errands.
A skinny jean, always great for any occasion from casual to party or even work, with high heels or boots, and a cute clutch, you are all set! Look for a well-fitting pull on style for the ultimate in comfort.
A boot cut or even a flared if you want to extend the length of your leg. The boot cut is more versatile and you’ll keep in your closet longer, but flares are definitely back in style and extend the length of the leg.
I would also add a pair of white jeans for summer. They are incredibly versatile and look fresher in warmer weather. And consider adding the latest trendy jean, but only if it flatters your body. Right now, try the wide leg crops, ankle lengths and frayed hems. Just know this one will rotate out when the next trend comes along.
The bigger question is do the jeans you currently own fit well and flatter your figure? If not, it’s time to clear out your closet and replace them with jeans you are going to feel good wearing every time you put them on and since jeans are our favorite clothing item, it’s going to be often.(You’ll find our special UK+EU selections under the American options!)
Style meets next-level shaping. Your favorite jeans with stealth technology that slims, smoothes and enhances. With a straight leg, these jeans feature a flattering mid-rise and tummy-slimming technology, the added stretch ensures that you stay comfortable all day long and gives maximum recovery retaining the shape you love.