Online Personal Stylist: Front Door Fashion

Online Personal Stylist: Front Door Fashion

Front Door Fashion

I have to admit that I like to shop. I like to look, feel, rummage through every department and try it all on as I know that too often what looks great to me on the hanger can look hideous on my body. The problem is that I don’t have the time for the rummaging and get frustrated sooner if nothing looks good. When two of my friends decided to start an online personal stylist shopping service, Front Door Fashion, I decided to give it a try and see what someone who doesn’t know me would select to suit my body style, be age appropriate and make me look good!

Step 1:  Sign up and complete your style profile.

So, online I went to complete my style profile. My style profile consisted of 5 categories: personal style, colors and patterns, accessories, body shape and fit, numbers and sizes and pricing. Each category had a combination of questions to answer and preferences to choose from. I clicked away at what I liked and didn’t like. Give as much information as possible in your style profile on your likes/dislikes.

Step 2: A stylist puts together looks based on your preferences.

I made sure in the comments to tell my stylist my age (over 60) and that too tight, too short and too revealing is taboo. After that not-too-terribly-time-consuming exercise, I put in my credit card and asked for a box.

Step 3: They deliver your customized clothes to your front door.

The box was delivered to my doorstep. All I had to do was try on the garments, keep what I wanted and send the rest back in the box. I was actually pleasantly surprised and delighted at my box contents. There were some items that I would have never dreamed I would like, but they looked great and some of the items I really didn’t need so back they went into the box.

I loved the black kimono jacket, the white pants which fit perfectly (except for length due to my short legs), the fringed jacket which looks great with just about everything and the horizontal striped skirt (who knew horizontal stripes would not make me look like a hippo). I also kept some jewelry – a long lariat gold chain, another long chain and some earrings. I spent around $1,000, which isn’t bad for four beautifully made pieces and jewelry. There are no membership fees, no minimum orders and no shipping fees.


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Front Door Fashion Outfit 1


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Front Door Fashion Outfit 2


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Front Door Fashion Outfit 3


I did communicate with my stylist to let her know on each item why I did or didn’t keep it. As I continue to use this service, she will get better at sending me things that work for me. I asked my two friends who started Front Door Fashion how they are different from other similar services. First, they carry over 100 contemporary designer brands – more like Neiman’s and Nordstrom’s and less like Macy’s or Dillard’s. Second, the difference in the quality of the stylists who are hand picked, tested and put through the paces of styling. In other words, they are not people who just like clothes and select stuff based on some computerized algorithms. And of course, if you live in Dallas, you can go to their lovely studio/showroom/warehouse and have a personal styling session.

So, try out Front Door Fashion here. It’s fun, easy and makes shopping a new experience!

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