It’s that time of year when we celebrate one of the most powerful forces in the universe — love.

Valentine’s Day is not only a chance for husbands and wives, partners, or significant others to purchase tokens of their love, but a chance for you to tell anyone significant in your life that you cherish them dearly, too.

It’s also a great time to pamper yourself, regardless of your dating status. Remember that loving yourself is the foundation upon which all other love thrives. So go ahead and grab some lingerie, or beauty products, or anything you desire just for you.

Did You Know?

The true origin of Valentine’s Day may never be known. There are many sources for the holiday, depending on who you ask, and none of them read like a romantic novel! We have Shakespeare and other writers of his time to thank for transforming the day from literal martyrdom to one which we express our constant desire towards the everyday sacrifices that we make for those we love.

Americans will spend $19.6 Billion on Valentine’s Day this year, spending an average $143.56, an increase from last year’s $136.57, according to a National Retail Federation survey. Seems like a lot until you add in that romantic dinner out to the gift or flowers.

The custom of sending valentine’s began in the 1500s, with the first commercial greeting card arriving in the mid-1800s.

Many populations across the globe celebrate this day of love, including Great Britain, Canada, and Australia, Argentina, France, Mexico and South Korea. Even in the Philippines it is the most popular day to be married!

We’ve put together a Valentine’s Day Gift Guide to help you navigate any discounts running currently, with a few examples in case you’re running low on time, or have someone requesting a wish list! Many of the Prime Picks below are suitable for many different types of recipients.

Lord & Taylor

Extra 15% off with code: DEALS &

Up to 70% off Clearance Event.

Our Prime Pick:

Saks Fifth Avenue

Final Sale: Up to 70% off selected items.

Our Prime Pick:

Zoe Chicco, Diamond & 14K Yellow Gold Initial Pendant Necklace, $295

Saks Off Fifth

Up to 60% off jewelry for him & her, up to 80% off clearance sale, and a big discount on outerwear.

Our Prime Pick:

Saks Fifth Avenue 14K White Gold & Diamond Huggie Earrings, $170 {Was $425!}

Nordstrom

Up to 50% select brands.

Our Prime Pick:

Commando, Sexy+Smooth Slip, $118

Nordstrom Rack

Our Prime Pick:

Portolano Cashmere & Silk Blend Scarf, $130 {Was $269!}

Barney’s

Extra 20% off designer styles.

Our Prime Pick:

Brinker & Eliza, All You Need Is Love Necklace, $318

BaubleBar 

Our Prime Pick:

Baublebar’s X Off My Case Personalized Iphone Case (Exclusive), $78

Novica by National Geographic

10% off handmade items from around the world, sitewide.

Our Prime Pick:

Artist Wayan Rendah (Indonesia), “Eternal Kiss” Hand Carved Suar Wood Statuett, $63 {Was $93!}

Bare Necessities

Up to 70% off clearance items, and Buy-One-Get-One 50% off select bras.

Our Prime Pick:

P.J. Salvage, Amour Mini Heart Woven Pajama Set, $80

(Editor’s note: P.J. Salvage pajamas were one of the most-bought items we shared with you last year!)

Amazon

Love Berries Chocolate Covered Strawberries, $36