It’s that time of year when we celebrate one of the most powerful forces in the universe — love.

Valentine’s Day is not only a chance for husbands and wives, partners, or significant others to purchase tokens of their love but a chance for you to tell anyone significant in your life that you cherish them dearly, too.

It’s also a great time to pamper yourself, regardless of your dating status. Remember that loving yourself is the foundation upon which all other love thrives. So go ahead and grab some lingerie, or beauty products, or anything you desire just for you.

Did You Know?

The true origin of Valentine’s Day may never be known. There are many sources for the holiday, depending on who you ask, and none of them read like a romantic novel! We have Shakespeare and other writers of his time to thank for transforming the day from literal martyrdom to one in which we express our constant desire towards the everyday sacrifices that we make for those we love.

Americans will spend $19.6 Billion on Valentine’s Day this year, spending an average of $143.56, an increase from last year’s $136.57, according to a National Retail Federation survey. Seems like a lot until you add in that romantic dinner out to the gift or flowers.

The custom of sending Valentine’s began in the 1500s, with the first commercial greeting card arriving in the mid-1800s.

Many populations across the globe celebrate this day of love, including Great Britain, Canada, and Australia, Argentina, France, Mexico, and South Korea. Even in the Philippines, it is the most popular day to be married!

We’ve put together a Valentine’s Day Gift Guide to help you navigate any discounts running currently, with a few examples in case you’re running low on time, or have someone requesting a wish list! Many of the Prime Picks below are suitable for many different types of recipients.

 

Nordstrom

 

Lululemon

Saks Fifth Avenue

 

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Saks Off Fifth

 

Banana Republic

 

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Nordstrom Rack

JCREW

Zazzle

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Boden

Bloomingdales

JCREW

Selfridges & Co

Amazon

Anthropologie

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Amazon

Chocolate Covered Strawberries, $35.63

Paige

Macys

Pottery Barn

Crate & Barrel

Sephora 

Chanel Perfume, $85

Ulta Beauty