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5 Must-Haves We Can’t Live Without

Everyone has must-haves they can't live without. Prime Women thought it would be a great idea if we compiled a list of the top 5 must-haves we have in our wardrobe, home, and beauty routine. There's no doubt that there are many things we would agree on when it comes… Read more

Beauty & Fashion

Our Favorite Clip-On Earrings for Mature Women

I've pierced my ears twice in my life: once when I turned 13 (a rite of passage, for sure!) and again before I got married. While I wish I'd never let the holes seal shut the first time, I was too busy with sports and life to worry about wearing… Read more


Be Happier and Healthier: The Benefits of Gratitude

“Gratitude is the healthiest of all human emotions.” - Zig Ziglar Most of us learn about gratitude at a young age, in various forms. A few that come to mind are saying a prayer before meals, being reminded to “count your blessings,” and sending thank you notes to relatives for… Read more

Beauty & Fashion

Vintage-Inspired Looks We Are Loving This Summer

Thanks to our friends at Calypsa for sponsoring this post on fun, vintage-inspired fashion for the summer! Fashion trends are becoming more and more accessible with the increase in social media and technology. You don’t have to wait weeks to see the best looks from the Met Gala – you… Read more


Summer Black

There's a reason so many women wear all or mostly black. Audrey Hepburn, Louise Brooks, Norma Kamali, and Chanel, to name a few. Black always looks elegant yet modern, and with so many choices of styles and fabrics, you never get tired of black. Why Consider a Summer Black Wardrobe?… Read more

Beauty & Fashion

Skip the Salon and Try an At-Home Chemical Peel

If you have ever looked in the mirror and wished you could improve the look of your skin without spending a ton of money, consider adding an at-home chemical peel to your beauty regimen. "Chemical peels are great for evening out skin tone and smoothing the skin’s texture," explains Ellen… Read more


Gut Check: How to Increase Beneficial Bacteria

Gut flora, microbiome, beneficial bacteria- it seems everywhere you turn, someone is offering you a kefir-and-sauerkraut smoothie to make your intestines more welcoming for teeming hordes of bacteria. It’s true we’re only beginning to discover the importance of having a healthy gut. What happens in the gut impacts every other… Read more

Beauty & Fashion

20 Best Facial Firming Cream Options for Mature Women

Gravity takes a toll on all of us as we get older, and that's especially true for our faces. As our skin starts to lose elasticity, we begin to look a bit older, but using a good facial firming cream can be like stepping into a time machine. Of course,… Read more