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PATTERN Beauty, founded by actress and entrepreneur Tracee Ellis Ross, has emerged as a leading brand in the natural hair care industry, specifically designed for textured hair, including curls, coils, and tight textures. Launched in 2019, PATTERN Beauty quickly became a go-to choice for women and men seeking products that provide moisture, hydration, and definition without compromising the health of their hair.
The brand’s mission is deeply rooted in celebrating the beauty and versatility of textured hair while also empowering the communities it serves. In addition to producing high-quality hair care products, PATTERN Beauty has gained recognition for its social impact initiatives and commitment to giving back.
Pattern’s Product Line: A Solution for Curly, Coily, and Textured Hair
PATTERN Beauty offers an extensive line of products catering to a wide range of hair textures, from wavy to coily. The product range includes shampoos, conditioners, leave-ins, styling creams, hair oils, high-end styling tools, and innovative treatment tools—all formulated to deliver intense hydration and maintain the integrity of natural hair. These products are developed with the understanding that textured hair requires extra care and moisture due to its natural tendency to be drier and more prone to breakage. Each formula is enriched with natural ingredients like aloe vera, jojoba oil, and shea butter, which provide essential nutrients to the hair while maintaining its elasticity and shine.
One of the standout products from PATTERN Beauty is its Leave-In Conditioner, which has garnered rave reviews for its ability to detangle and moisturize curly and coily hair without weighing it down. The brand also offers a range of deep conditioners, including a Heavy Conditioner (great for coils and tight textures) and a Medium Conditioner (great for curlies or coils), catering to specific hair needs and textures. This level of personalization in hair care has made PATTERN a fan favorite among those with textured hair, many of whom have struggled for years to find products that truly meet their hair’s unique needs.
The Steamer: A Game-Changing Innovation in Hair Care
In 2024, PATTERN Beauty expanded its product offerings by launching an innovative hot tool: the PATTERN Steamer. The steamer, a lightweight, handheld device designed to add moisture and enhance curl definition, quickly became a must-have for anyone looking to maintain healthy, hydrated curls. The steam technology allows users to deeply hydrate their hair, making it easier to detangle, stretch, and style their curls or coils without causing heat damage. The PATTERN Steamer harnesses the power of steam to open cuticles, allowing the revitalizing ingredients of conditioners and masks to penetrate deeper into strands.
Award Winning
Their 10x award-winning Blow Dryer has already made waves in the beauty industry. It was named one of Oprah’s Favorite Things for 2024, a prestigious accolade that highlights the most innovative and beloved products each year. Oprah’s endorsement further cemented the blow dryer’s status as a game-changer in natural hair care, with four revolutionary attachments: Diffuser, Brush, Wide Tooth comb, and Concentrator Nozzle.
Stellar Reviews and Customer Loyalty
PATTERN Beauty’s dedication to creating high-quality products is reflected in its 5-star reviews across numerous platforms. Customers consistently praise the brand for its attention to detail, particularly in crafting products that cater specifically to textured hair, a market that has historically been underserved. Many reviewers highlight how PATTERN products have transformed their hair, providing the moisture, shine, and definition they’ve long sought. The brand’s emphasis on inclusivity and authenticity has resonated deeply with its audience, leading to a loyal and growing customer base.
One reviewer described the Leave-In Conditioner as a “holy grail” product for maintaining healthy curls, while another praised the Steamer for revitalizing their curls and coils without any of the heat damage associated with traditional styling tools. The overwhelming customer satisfaction has played a significant role in PATTERN Beauty’s rapid rise to success, with many users expressing gratitude for a brand that finally meets the specific needs of their hair type.
Giving Back: PATTERN’s Commitment to Social Impact
Beyond creating excellent hair care products, PATTERN Beauty is committed to making a positive impact on society, particularly in supporting women and people of color. The brand’s social impact initiatives are designed to uplift marginalized communities and provide resources to those in need.
One of PATTERN’s key philanthropic efforts is its partnership with organizations that provide essential services to women of color, particularly those facing economic challenges. The brand actively donates to charities focused on educational programs, career development, and mental health resources for women and underserved communities. By investing in these causes, PATTERN is not only helping individuals on a personal level but also contributing to systemic change that addresses long-standing inequalities.
In addition to its philanthropic efforts, PATTERN Beauty works to create a more inclusive beauty industry by challenging traditional beauty standards that have historically excluded textured hair. Through its marketing and product development, the brand celebrates natural hair in all its forms, encouraging women to proudly embrace their curls, coils, and kinks. Tracee Ellis Ross, the visionary behind the brand, has been vocal about the importance of representation and the need for beauty brands to serve all types of customers, not just those with straight or wavy hair.
PATTERN Beauty: A Trailblazer in Beauty and Empowerment
PATTERN Beauty’s success is a testament to the power of inclusivity, authenticity, and social responsibility in the beauty industry. By providing high-quality products tailored to textured hair, launching innovative tools like the PATTERN Steamer, and maintaining a strong commitment to giving back, the brand has created a community of loyal customers who feel seen, heard, and celebrated.
As the brand continues to grow, its mission to empower women and people of color remains at the forefront of everything it does. PATTERN Beauty is more than just a hair care brand—it is a movement that encourages self-love, embraces diversity, and gives back to the communities that have long been overlooked. With its stellar reviews, innovative products, and dedication to making a difference, PATTERN Beauty is redefining what it means to be beautiful—inside and out.
