BEST BRAS

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best bras

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It’s not just about bra size

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Wires and seams are your friends.

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Give the girls the support they need.

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You’re probably putting it on wrong.

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Don’t skimp on a sports bra.

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We love a good lounge bra, but Edmark’s got us feeling jazzed about brushing the dust off our more sophisticated side.

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Why not treat yourself to a really great bra?

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Swipe up now to read the full post

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MORE FOR WOMEN OVER 50 TO LOVE

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BEST BRAS

FOR OLDER WOMEN

FOR OLDER WOMEN

BEST BRAS

best bras

We caught up with Tomima Edmark , founder and CEO of online lingerie retailer, for some straight talk on dressing aging breasts and keeping them as perky as possible.

It’s not just about bra size

Our breast tissue becomes less firm and more loose. Everyone’s trying to eliminate these bulges around their bras — and we’ve been unnecessarily shamed into treating this like it’s a problem — but it’s a natural process.

Wires and seams are your friends.

There’s a real push on the market right now for comfort and softness, but there really is a reason for structured bras. Underwire keeps your breast tissues front and center.

Give the girls the support they need.

For breasts that need extra support, look for bras with center-pull straps that are attached to the center apex of the cup

You’re probably putting it on wrong.

“You shouldn’t just stick a bra on,” Edmark says. “Don’t hook it up, spin it around, strap it on, and go.”

Don’t skimp on a sports bra.

Breasts need to be properly secured during high-impact exercise.

Age doesn’t relegate you to the nude potato sack section of the lingerie department

Europeans think wearing a beautiful bra with seams is like wearing a Louis Vuitton bag,

We love a good lounge bra, but Edmark’s got us feeling jazzed about brushing the dust off our more sophisticated side.

Why not treat yourself to a really great bra?

Edmark says

Swipe up now to read the full post

MORE FOR WOMEN OVER 50 TO LOVE

MORE FOR WOMEN OVER 50 TO LOVE

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