Rose Quartz and Serenity – Pantone Color of the Year

ROSE QUARTZ & SERENITY

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We’re all thinking Christmas right now, and if you’re trying to come up with a list of “wants” for 2016 then let the Pantone Colors of the Year be your inspiration. You may just be starting to wear your winter clothes, but spring will return and with it a newer, fresher color palette.

Softer tones are showing up in all the spring fashion collections as well as interiors, hard fixtures and accessories. You will find softer tones in nail polish, eye shadows, blushes and lipsticks. It is the wave of the future. Now is the time to explore your softer side.

For the first time, Pantone introduces two shades, Rose Quartz and Serenity as the Pantone Color of the Year 2016. Rose Quartz is a persuasive, yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

In many parts of the world, we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.

 WHAT IS THE PANTONE COLOR OF THE YEAR?

A symbolic color selection – a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.

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