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Beauty Pie is a unique beauty brand that offers high-quality, luxury beauty products at a fraction of the cost of traditional luxury brands. The secret to Beauty Pie’s affordability is its membership model. Customers can sign up for a monthly membership and receive access to exclusive, luxury-grade products at wholesale prices. Members can purchase products directly from the Beauty Pie website without the markups typically found at traditional retailers.
In 2022, the brand had a successful year. They had a popular lipstick collaboration with Jenna Lyons, released skincare formulas with Dr. Andrew Markey, added 127 new products, and its SuperLuminous Undereye Genius and Angled Concealer Brush became viral and was voted as “Best Beauty Product of 2022” by Vogue’s beauty editor.
Let’s explore the origins and ethos of this exciting brand.
The Origin of Beauty Pie
The company was founded in 2016 by Marcia Kilgore, a beauty industry veteran who had previously founded other successful beauty brands such as Bliss and Soap & Glory. Frustrated by how the mainstream beauty industry works, Marcia created Beauty Pie to help people get “a bigger piece of the Beauty Pie.”
One of the standout features of Beauty Pie’s products is the use of high-quality, luxury-grade ingredients. Many of the company’s products are made with ingredients that are typically found in luxury beauty products, such as retinol, hyaluronic acid, and vitamin C. This means that members are getting the same quality of ingredients found in luxury products but at a fraction of the cost.
How The Brand Works
One of the most exciting things about Beauty Pie is the company’s commitment to transparency. Beauty Pie is transparent about its pricing. This is a refreshing change from the traditional beauty industry, where prices are often inflated by exorbitant markups. Additionally, the company is transparent about the ingredients used in its products. Beauty Pie provides a detailed ingredient list for each product, so members can see exactly what they’re getting.
When you sign up for a Beauty Pie membership, you get access to a wide range of top-quality skincare, haircare, makeup, fragrance, body care, and wellness products. They come from a global network of over 50 labs located in countries such as France, Italy, the UK, Sweden, Switzerland, Japan, and Korea.
And you don’t have to worry about annoying things that you may find with other beauty brands. Beauty Pie’s approach is different. They don’t rely on high-pressure sales tactics or commission-motivated staff. Instead, they offer free online consultations for skincare and makeup. They prioritize quality over quantity, so you won’t find tiny sample sachets. They also don’t believe in adding unnecessary packaging or using heavy perfume bottle lids that contribute to landfill waste. And they don’t have fancy retail shops or expensive celebrity endorsements.
The Brand’s Most Popular Products
Beauty Pie offers a wide range of products, including skincare, makeup, and haircare. The skincare line includes cleansers, toners, moisturizers, serums, and eye creams. The makeup line includes foundation, concealer, powder, blush, eye shadow, and lip color. And the haircare line includes shampoos, conditioners, and styling products.
One of the most popular products from Beauty Pie is the Super Retinol Ceramide-Boost Anti-Aging Face Serum. This serum is formulated with retinol, ceramides, and other anti-aging ingredients. These help reduce the appearance of fine lines and wrinkles, improve skin firmness, and boost hydration. Another popular product is the Superactive Capsules-Pure Retinol Micro-Infusion Facial Serum. This highly concentrated retinol serum is designed to be used as a spot treatment for fine lines, wrinkles, and age spots.
They also offer a line of makeup that is designed to be long-lasting and easy to apply. The Superstay Longwear Foundation and Superstay Longwear Concealer are both popular choices. They’re designed to provide full coverage and last for up to 24 hours. The Super Glossy Lip Serum is also popular, and it is designed to provide a high-shine finish and hydration to the lips.
In conclusion, Beauty Pie is a unique beauty brand that offers high-quality luxury beauty products at a fraction of the cost of traditional luxury brands. The company’s membership model allows customers to purchase products directly from the Beauty Pie website without the markups typically found at traditional retailers. Beauty Pie’s use of high-quality, luxury-grade ingredients, a wide range of products, and commitment to transparency are all standout features. They make it worth considering for anyone looking for luxury beauty products at an affordable price.
